'Fun-In-The-Sun' Prize Draw To Win A Mazda MX-5


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LONDON – May 14, 2013: To welcome the warmer weather, Mazda is offering every driver in Britain the chance to win an iconic Mazda MX-5 – the world’s best-selling two seater sportscar – for four summer months in its new ‘fun-in-the-sun’ free competition.

Starting today (13 May), drivers can visit the competition’s website www.mazda.co.uk/funinthesun for details of how to book a Mazda MX-5 test-drive at their local Mazda dealer where their name will be entered into a free prize draw. The Mazda MX 5 Roadster Coupe features the world’s fastest folding powered roof – open or closed in just 12 seconds, an ideal speed for the sometimes fickle UK summer weather.

To promote the ‘fun-in-the-sun’ competition, Mazda is working with players from Great Britain Ultimate (the UK’s top frisbee team), Justin Foord and Dominic Clark, to create a viral film, which shows two Mazda MX-5s playing a game of extreme frisbee. In the game, seven-time British Motorsport Champion and multiple Guinness World Record holder, Paul Swift, drives the MX-5 while the frisbee player throws the frisbee from the car, meanwhile the other player catches the frisbee in the other MX-5 driven by stunt driver, Gordon Clendinning. To view the film go to: www.youtube.com/watch?v=NPTQy8Ad74k

Over the bank holiday weekend (25-27 May) a Mazda MX-5 Venture Edition will also appear in various parks in London and on Brighton seafront, ‘sunbathing’ on a giant car-sized beach towel bearing the message ‘Win a Mazda MX-5 for the summer. Book a test drive today’.

To heighten the holiday atmosphere, the Mazda MX-5 will be joined by a pro frisbee player doing stunts and distributing give-away frisbees to encourage participants to have even more fun-in-the-sun.

Closing date for entries in the ‘Win a Mazda MX-5 for the summer’ competition will be 31 May.

“Defy convention is the message at the very heart of our brand and having a car unconventionally sunbathing in the sun and doing extreme frisbee stunts encapsulates that,” comments Claire Andrews, Marketing Director, Mazda UK. “Our new ‘Win a Mazda MX-5 sportscar for the summer’ competition with its tongue-in-cheek ‘go topless in 12 seconds’ strap line will remind people of the fun of summer driving, playing frisbee in the park and sunbathing – while re-boosting awareness of our MX-5 range of distinctive ‘stand-out’ sportscars which offer fun to drive everyday of the year.”

Prices for the 10-model Mazda MX-5 range start at 18,495 on-the-road (OTR) for the 126ps, 1.8-litre SE Air Con soft-top with five-speed manual transmission and peak at 23,695 for the 160ps, 2.0-litre Powershift roadster coupe with six-speed automatic transmission. The trio of 2013 Venture Edition models, with 17-inch Bright finish alloy wheels, heated tan leather sports seats and tan leather door inserts, plus tan fabric roof (on soft-top), cost from 18,895 to 22,295 (OTR).

Win the prize draw… Or drive-away an MX-5 for just 255

Customers buying their new car with a Mazda PCP and 0% APR finance can also enjoy low-cost monthly payments (from just 255), plus a generous deposit contribution from Mazda of 2,131 (regular MX-5 models) and 1,155 (MX-5 Venture Edition models).

“Our latest PCP offers have no upfront payment requirement – they simply require 42 monthly payments, with a single final payment option at the end of the contract if customers wish to complete their purchase and retain the car,” comments Peter Allibon, Sales Director, Mazda UK. “Further options are also available at the end of the PCP agreement – so now really is a great time for car buyers to visit one of our 135 dealers nationwide and try an MX-5 for themselves.”

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