Cadillac Launches 'Style Driven' Series on Vogue.TV

cadillac and rita ora (select to view enlarged photo)
Rita Ora with Cadillac XTS

Video Vignettes offer behind-the-scenes look at a stylist’s prep for Met Gala

DETROIT--May 9, 2013: Cadillac is blending fashion and automotive design with the launch of “Style Driven,” a four-part video vignette offering an exclusive behind-the-scenes look at the life of fashion stylist Erin Walsh, as she curates outfits for guests attending the famous Costume Institute Benefit at The Metropolitan Museum of Art in New York City.

Walsh’s keen eye for the beautiful and unique within fashion has propelled her to be one of the most sought-after stylists, and has already consulted the likes of Kristen Wiig, Kerry Washington and Gwyneth Paltrow. This year, Walsh styles actress Greta Gerwig for the Met Gala.

The video series follows Walsh as she makes her way through New York City in a Cadillac SRX picking dresses and jewelry for Gerwig. Throughout the series, Walsh offers insights into her process, the importance of the Met Gala and how Cadillac helps her make everything possible.

"I have always marveled at the synchronicity of form and function in creative design,” said Walsh. “To me, something beautiful, especially when it comes to fashion, should be made with an attention to detail that reflects this aesthetic. It is not inherent to design but rather takes a certain attention to detail and one that I do look for in architecture, theater, art, cinema and especially in brands that are capable of consistently guarding the marriage of art and commerce. Cadillac is so clearly an example of this, historically and today."

The annual Costume Institute Benefit features a who’s who in fashion and culture with celebrity attendees from film, music and fashion. In addition to the video series, Cadillac will provide VIP valet service to a select group of celebrities attending the event.

“Fashion and design are territories that easily mesh with Cadillac’s Art and Science philosophy,” said Melody Lee, director of brand and reputation strategy. “Working with the team on the Vogue.TV video series to showcase Erin’s unique approach in creating beautiful style ensembles is quite similar to the meticulous craftsmanship that goes into the design of Cadillac vehicles like the SRX.”

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