Subaru Shopper Loyalty On Soars With Strong Product Lineup, Upcoming Hybrid Model

subaru (select to view enlarged photo)
2013 Subaru Outback

Toyota Maintains No. 1 Spot for Six Consecutive Quarters; Hyundai, Kia Drop Due to Aging Lineups

IRVINE, CA--May 9, 2013:  Subaru steadily climbed in shopper loyalty for Q1 2013 to the No. 3 position, residing among the top three brands for the first time since Q4 2009, according to Kelley Blue Book, the leading provider of new and used car information.   

"As current Subaru owners prepare to off-load their current vehicle, it is easy to reconsider the brand as it offers a diverse lineup, including models that not only appeal to the everyday shopper like the all-new 2014 Forester, but also a sportier option like the BRZ," said Akshay Anand, Kelley Blue Book Insights analyst.  "With Subaru's first-ever hybrid vehicle arriving at dealerships in Q4 2013, the 2014 XV Crosstrek Hybrid is expected to help the brand retain even more shoppers as its portfolio expands into hybrid technology." Shopper Loyalty*:  Top Brands in Q1 2013























* defines shopper loyalty as new-car shoppers reconsidering their current vehicle brand for their next purchase.

Holding its ground as the No. 1 brand in terms of shopper loyalty for six consecutive quarters, Toyota held 53.6 percent its owners' interest in Q1 2013.

"Toyota's esteemed stance as the leading automaker in shopper loyalty continues into Q1 2013 with help from the recently redesigned 2013 RAV4," said Anand.  "For those shoppers interested in a full-size sedan, Toyota also saw a surge of shopper interest to its redesigned 2013 Avalon, showcasing the brand's positive response from consumers with its updated styling and features."

While Hyundai and Kia garnered tremendous success during the past few years, these brands dropped in shopper loyalty among's new-car audience, which can be attributed to the lack of redesigns or refreshes in the last year from both Korean companies from key models.  Hyundai continued its slow fall from No. 4 in Q4 2012 to No. 6 in Q1 2013, while Kia dropped from the No. 4 spot between Q4 2011 and Q2 2012 to the No. 7 position in Q1 2013. 

"Hyundai is expected to regain shopper loyalty when the brand's best-selling Sonata is updated for 2014," said Anand.  "Not only will the redesigned Sonata help it compete better with its rivals, but it also will catch the eye of new-car shoppers with its fuel economy and affordability."

Kelley Blue Book Market Intelligence examines shopper loyalty while consumers are still in the shopping phase.  For this analysis, shopper loyalty is defined as owners of the brand who are currently shopping the same brand for their next new vehicle.  This includes data from consumers who view a trade-in page or private party page, in addition to a new-car page on Kelley Blue Book's 

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: