Mercedes-Benz UK Thrives In April As Car Registrations Rise 14.2 Per Cent
MILTON KEYNES, UNITED KINGDOM – May 8, 2013: Mercedes-Benz UK has recorded a 14.2 per cent rise in sales for the month of April, according to figures released today by the Society of Motor Manufacturers and Traders (SMMT).
Driving the success were the C-Class Coupé, SLK-Class, CLS-Class and S-Class – each of which led their respective market segments in April.
Likewise, the E-Class also posted a substantial rise in registrations, the Saloon achieving a 31 per cent gain in registrations compared to the same month last year.
The new A-Class also achieved its highest market share figures yet since deliveries began in January, securing 7.3 per cent of its segment in April with a total of 1,344 registrations.
Inspired by the arrival of Spring, registrations of roadsters were up in April. Registrations of the SLK-Class rose by 38.5 per cent while the SL-Class secured a substantial 27.5 per cent of its segment.
Making its debut in the SMMT figures in April was the innovative new CLA-Class – the very first examples being registered ahead of the arrival of the car in Mercedes-Benz Retailers in the coming months.
The performance arm of Mercedes-Benz, AMG, achieved over 1,000 registrations for the year to date in record time. The success continued AMG’s sustained rise in registrations, posting a 33.5 per cent gain for April, contributing to an overall rise of 71.3 per cent for the year. While the C 63 AMG Coupé and C 63 AMG Saloon continue to lead the registrations figures for AMG, it was the new E 63 AMG that recorded the biggest gain, posting a 460 per cent rise.
Mercedes-Benz Commercial Vehicles also posted a strong month, with the Citan van achieving its highest market share figures yet with an 8.2 per cent share for April. The Sprinter was among the best-performing vans with a 48.4 per cent gain in registrations compared to April 2012 but the Fuso Canter took the top spot for the biggest gain with a rise of 100 per cent.
The Axor truck also performed well, a 21.3 per cent rise in sales being posted in April.
Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: ‘We’ve had a great 2013 so far – our best ever results for the first quarter and these figures for April prove that both our UK Passenger Car and Commercial Vehicle operations continue to thrive through innovation, relevant products and great customer support by our Retailer network.
‘This growth is led by AMG, which continues to be the fastest-growing performance brand in the UK.
‘This month saw the very first examples of the new CLA-Class being registered – this is just one of a number of exciting and inspiring new products in new market segments set to arrive this year as we continue to grow and offer our customers greater choice, quality and value than ever before.’