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DriveItNow Turns the Car Buying Process Upside Down with Industry First Shop-by-Payment Technology


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CINCINNATI - May 7, 2013: DriveItNow, the leader in online monthly payment marketing technology, announced today its new patent-pending Shop-By-Payment service that totally changes the way consumers shop for cars online.

DriveItNow's new Shop-By-Payment service completely flips the car buying process by taking the shopper's credit, their desired monthly payment and dealer's finance programs, then displays vehicle inventory that match all the criteria.

Consumers currently shop for a vehicle they want to buy, negotiate a price and then figure out how to pay for it. Unfortunately, many find out that what they want to buy and what they can afford to buy don't always match. For example, a buyer may want a Corvette but in reality they should be looking at a Camaro based on their monthly budget and credit worthiness.

"Shopping for cars based on the consumer's credit and monthly budget creates a better consumer experience by setting a realistic expectation of what they can buy," says Tarry Shebesta, President of DriveItNow. "Shop-By-Payment makes it fast and easy for a consumer to see all vehicles in a dealer's inventory they qualify to buy."

Shop-By-Payment starts by asking the shopper for basic non-personal information (no SSN or DOB is required) and their desired monthly payment range. A list of new and used vehicles from dealer inventory is instantly presented that match the consumer's credit and desired payment

Shop-By-Payment is initially available to car dealers who currently subscribe to DriveItNow's Monthly Payment Marketing service. The service is also available to third-party vehicle listing websites and portals. A new direct-to-consumer website featuring the service is scheduled to launch this quarter.