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IMN Educates Dealers on Big Data's Role in the Automotive Industry at the 2013 Digital Dealer Conference


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WALTHAM, MA--May 7, 2013: IMN, the digital marketing company that delivers branded eNewsletters and content for vertical markets, today announced details of its participation at the 14th Annual Digital Dealer Conference and Exhibition. In addition to IMN's affiliated sponsorship of the event, IMN's Bobby Gaudreau, vice president, automotive services, is presenting a session entitled, "Leveraging your Data to Drive Targeted Interactions with Customers." The session will cover the applicability of big data to the automotive industry and how dealerships can use it to attain a competitive edge.

“Leveraging your Data to Drive Targeted Interactions with Customers”

Who:

Bobby Gaudreau, vice president, automotive services, IMN

What:

Whether you track customer and prospect behavior based on website visitors via Google Analytics, monthly newsletter readership, offer and coupon redemption or dealership reviews on social channels, looking at both DMS and behavioral information on a single customer or prospect in tandem will lead to more informed discussions with them based on their behavior in the past and projected future needs.
During the "Leveraging your Data to Drive Targeted Interactions with Customers" session, you will learn how to align transactional and historical customer data with the behavioral information your dealership tracks to more effectively tailor your communications to strengthen and enhance those relationships.
You will return to your dealerships with an understanding of:
-- Big data's applicability in the automotive industry and how it can be used by your dealership
-- How to use DMS and behavioral data together to create more powerful and informed touch points
-- Best practices for sending targeted and timely customer campaigns

When:

The 14th Annual Digital Dealer Conference and Exhibition is taking place May 7-9, 2013. The "Leveraging your Data to Drive Targeted Interactions with Customers" session is taking place Wednesday, May 8, 2013 at 4:30p.m.

Where:

The conference is being held at the Rosen Shingle Creek in Orlando, Florida. The "Leveraging your Data to Drive Targeted Interactions with Customers" session is taking place in the Sebastian I-3 room.

How:

For more details about the Digital Dealer Conference and Exhibition, visit: Digital Dealer Conference . For those interested in tracking news from the event, please follow the event hashtag #DD14 on Twitter and updates from @loyaltydriver.

IMN is the digital marketing company that publishes branded eNewsletters and content for more than 4,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads.