Santa Fe -True Pulling Power
SYDNEY – May 7, 2013: Hyundai Motor Company Australia join forces with global home and lifestyle icon Williams-Sonoma, Inc. to launch their brand in Australia. A fleet of award winning Hyundai Santa Fe SUVs will support a promotional tour of Sydney providing towing power for a convoy of vintage caravans.
Each caravan will feature unique theming based on one of Williams-Sonoma’s brand concept stores- Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm -recently open in Bondi Junction. The new concept stores are the first outside of North America to be owned and operated by the retailer as part of its overall global expansion strategy.
Identifying a partner for the innovative outdoor launch campaign was easy. With a towing capacity of up to 2,500kg and striking good looks the all-new Santa Fe was a natural fit for the launch of the iconic Williams-Sonoma brand in Australia. Created with the way you live in mind, and just like the collection of brands it is promoting, the Santa Fe offers fresh inspiration, standout design, practicality, and functionality.
The caravans visited Paddington and Bondi last weekend and Sydney-siders will have the opportunity to again engage with the world leading homewares brands as they convoy the city this weekend on the 11th-12th of May. Customers with be offered a glimpse into a new realm of home and lifestyle retailing with the opportunity to receive branded product and promotional gifts.