IMN Editorial Director to Moderate New England Motor Press Association/Massachusetts Institute of Technology Conference

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WALTHAM, MA--May 6, 2013: IMN, the digital marketing company that delivers branded email newsletters and content for vertical markets, today announced details of its participation at the New England Motor Press Association/Massachusetts Institute of Technology conference, Mass v. Efficiency: Hitting The Automotive Sweet Spot-- the third in an annual series of discussions on leading-edge automotive issues. IMN Editorial Director Craig Fitzgerald, who is also an automotive expert and former editor, will serve as moderator of the conference.


IMN Editorial Director Craig Fitzgerald


What will drivers have to pay for better fuel economy?
Cars and light-duty trucks face a Corporate Average Fuel Economy standard of 35.5 MPG by 2016 and 54.5 MPG by 2025. Engineering, aerodynamics and electrification are improving the efficiency of America's fleet, but meeting these goals will require substantial reductions in vehicle weight. Putting cars on a diet means moving to materials such as aluminum, carbon fiber and plastics--light and strong, but expensive to buy and use. Weight reduction also affects a vehicle's performance, its active and passive safety envelope, its tailpipe emissions and its reparability.
Fitzgerald will moderate as a panel of experts ranging from engineers at auto manufacturers to research scientists at MIT discuss the prospects for significant weight savings and fuel efficiency in cars. During the discussion, panelists will explore:
-- The trade-offs in safety, performance and green-ness as cars weight becomes reduced;
-- The affordability of such vehicles;
-- New financing models that will result to help consumers buy them;
-- The new automotive sweet spot; and
-- How the industry is taking on the challenge.


The New England Motor Press Association/Massachusetts Institute of Technology conference, Mass v. Efficiency: Hitting the Automotive Sweet Spot, is taking place Thursday, May 9, 2013. Event registration begins at 11:30 a.m. Fitzgerald will begin his introduction after lunch at 1:30 p.m.


The conference is being held at the MIT Faculty Club, located at 50 Memorial Drive, Building E52 -- 6th floor, in Cambridge, MA.


For more details about the New England Motor Press Association/Massachusetts Institute of Technology conference, visit: NEMPA .

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