TripAdvisor selects TomTom's Global Geocoder Services


tomtom (select to view enlarged photo)

AMSTERDAM--May 3, 2013: TomTom today announces that TripAdvisor the world's largest travel site*, has licensed TomTom's new Global Geocoder Services to integrate highly accurate location-based intelligence into its websites and applications. This will provide TripAdvisor's 200 million unique monthly visitors** with pinpoint location data for every hotel or restaurant when posting or reading reviews.

“We are thrilled that TripAdvisor has selected TomTom's Global Geocoding Services for its global website. Geocoding literally puts addresses on the map and is the backbone of the growing Location Based Services market, in addition to being the main source of location intelligence.”

Via TomTom's Global Geocoding Service, the location of all hotels, accommodation, restaurants and bars that feature on the TripAdvisor website will be extremely accurate. Rather than using a postcode to show location, all addresses are now automatically converted into exact map coordinates, making locations precise and easier to find.

Nathan Clapton, Vice President mobile partnerships, TripAdvisor said: "With over 100 million reviews and opinions posted onto the TripAdvisor website, we believe it is important that all users are able to access the most accurate location-data for the reviews they are posting or reading. By working with TomTom's Global Geocoding Services, we are confident that this is the case and the location-based data offered via the TripAdvisor site can therefore be fully relied upon by our users."

The TomTom Geocoding Service supports house number, address point, street or postal level identification in over 50 countries, providing TripAdvisor with almost worldwide coverage of highly accurate location data that its users can rely on.

Charles Cautley, Managing Director of TomTom Automotive & Licensing said: "We are thrilled that TripAdvisor has selected TomTom's Global Geocoding Services for its global website. Geocoding literally puts addresses on the map and is the backbone of the growing Location Based Services market, in addition to being the main source of location intelligence."

TomTom is one of the world's leading companies with an advanced cloud-based Location Based Services Platform environment that allows developers easy access to TomTom's map content and software services. With this new Location Based Services Platform developers are equipped with the content and tools to create location-enabled applications for various markets, including consumer, enterprises and governmental. As a pioneer in the growing Location Based Services market, TomTom offers a Global Geocoder web service that offers batch geocoding in 52 countries.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, March 2013

-->

On Sale Today



Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | Car Reviews Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/