Bentley Cuts A Dash With Pankhurst
CREWE, UNITED KINGDOM – May 3, 2013: Bentley is delighted to announce the launch of its new collaboration with the luxury men’s lifestyle brand Pankhurst, at the opening of the new Pankhurst men’s grooming store in London.
Bentley craftsmen based at the company’s renowned Crewe headquarters have renovated six barbers’ chairs, utilising the craftsmanship and engineering techniques of the illustrious marque and incorporating materials and finishes from Bentley cars.
Pankhurst London offers classic haircuts with a modern twist, drawing inspiration from timeless styles, then updating each look with a unique and inspirational edge. Both Bentley and Pankhurst share a commitment to peerless quality, contemporary style and modern luxury which combine to make the partnership one of true excellence.
Stefan Buescher, director of marketing¸ Bentley Motors, commented: “Bentley is widely recognised as one of the world’s most desirable and authentic luxury brands. A key part of what makes Bentley special is our hand-crafted expertise in wood and leather that makes our car interiors a special place to be.”
“Working with Pankhurst has given us the opportunity to show this craft in an innovative and exciting way to create a unique experience in London’s finest barber shop. Only Bentley could make such exquisite and beautiful chairs.”
The project combines Bentley’s skills in both leather trim expertise and the Mulliner special commissioning department. Eight hides were used in the development and production of Bentley’s unique chair covers, while bespoke Bentley and Pankhurst embroidery was created to embellish the luxury specification of the chairs.
The chairs’ arms were refabricated by grafting new wood onto the structure to replace the redundant ashtrays, and the suspension system within the chairs was reworked to improve the level of comfort. Hand-sculptured new headrest foams were also produced in an improved density material to further enhance the sense of wellbeing. Finally, colour combinations were chosen by the Bentley colour and trim team in conjunction with Pankhurst. Fire Glow and Burnt Oak, standard colours across the Bentley product range, were used for five chairs, with stitching and piping in Linen, the stitch pattern on the Fire Glow seats being based on the Continental GT range. The stitch pattern on the Burnt Oak seat was based on the Mulliner specification.
Brent Pankhurst, owner of Pankhurst, added: “The beautiful barbers' chairs Bentley has created for Pankhurst London highlight both brands' commitment to bespoke style and luxury, helping create a haven of masculinity in our new flagship home on Newburgh Street, London W1.”
“Sumptuous, stunning and elegant, our Bentley crafted chairs are the perfect place to sit back as we ensure you'll never leave with a hair out of place.”