Mazda Marches on in April

VICTORIA, AUSTRALIA – May 3, 2013: Mazda has enjoyed its best-ever April with 7,833 new cars, SUVs and utilities finding homes last month, according to VFACTS figures released today.

This latest record result takes Mazda’s year-to-date (YTD) sales tally to 34,585, a 1.1 per cent increase on the same period last year.

With a year-to-date market share of 9.7 per cent, Mazda has maintained its position as the country’s number two automotive brand and the leading full-line importer.

Once again, it was strong performances across a number of models that helped the Hiroshima-based manufacturer to another strong sales result.

Mazda3 continues to be Australia’s favourite car, taking its year-to-date tally to 13,351 having sold 2,842 new cars last month.

CX-5 topped the SUV medium segment with 1,510 sales. Not only did CX-5 have its best April ever - outselling its competition in all SUV segments - but it continues to be the most popular SUV in the country with 6,384 year-to-date sales.

In support, Mazda2 secured 1,240 April sales to continue its run as the country’s favourite light car and BT-50, with 1,009 sales, enjoyed its best April on record.

All-New Mazda6 had its best sales month since launch, with 911 April sales. Not only was this the stylish family car’s best sales result since June 2009, but it’s contribution helped push Mazda’s overall passenger car sales tally to 5,004 for the month, another April record.

Overall, Mazda2, Mazda3 and CX-5 maintained their number one place in the light, small and SUV medium sales segments respectively.

Having replaced the recently retired Doug Dickson as Mazda Australia’s new managing director, Martin Benders said, “Our April result demonstrates the ongoing strength of the Mazda brand. To have three cars topping their segments is something we’re very proud of but it’s not something we take for granted. Our customers deserve the best products and services and we’re dedicated to delivering this to our customers on every occasion.”