QOROS 3 Sedan Wins "Most Beautiful Car China" Award

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2014 Qoros 3

Shanghai, 29 April 2013; New international car brand, Qoros, once again attracted attention at the 15th Shanghai International Auto Show by collecting its first design award. In addition to catching the eye of hundreds of thousands of show visitors with its elegant styling and spacious interior, the Qoros 3 Sedan received the Award for the Most Eagerly Anticipated Domestic Car of 2013 at the Most Beautiful Automobile China Awards ceremony.

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The Qoros 3 Sedan was styled by the brand’s Executive Director of Design, Gert Hildebrand, who leads the Qoros design teams in Munich and Shanghai. The car exemplifies two core design concepts advocated by Hildebrand: perfect proportion and ‘less is more’. The Qoros 3 Sedan is dynamic yet elegant, generously proportioned, and has a spacious interior and a larger footprint than other compact (C-segment) cars. It introduces several Qoros signature design themes that will feature on future models.

“It is a great pleasure for Qoros to be honoured with such a prestigious award for our first car,” said Hildebrand. “The Qoros 3 Sedan defines the unique characteristics of future Qoros models through its elegant, modern and dynamic design features.”

The Qoros 3 Sedan was designed specifically for young, aspirational metropolitan motorists. In addition to its elegant looks, it will feature European engineering, quality and safety standards and a generous level of equipment as standard, including an industry-leading eight-inch touchscreen infotainment system.

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The Most Beautiful Automobile China Awards programme, one of the most prominent in the global auto design industry, honours the most beautiful cars on display at the Shanghai and Beijing Auto Shows. The prestigious awards were introduced in 2007 by Car & Driver China magazine.

“That the Qoros 3 Sedan should receive the trophy for the Most Eagerly Anticipated Domestic Car of 2013 in these highly respected awards demonstrates the impact that the judges believe this forthcoming model will have in the coming years, not only within the Chinese auto industry, but on a global scale,” concludes Hildebrand.

Independent, dynamic, success-oriented: the Qoros company

Qoros Auto Co. Ltd. was founded in 2007, as a joint venture between Chery Automobile, China's largest independent car manufacturer, and Israel Corporation, a globally acting industry holding company. It is headed by Chief Executive Officer and President GuoQian as well as Deputy Chief Executive Officer Volker Steinwascher. Supported by globally renowned component suppliers such as Magna Steyr, TRW, Continental, Bosch, Getrag, Benteler, Lear, Microsoft, Harman, Neusoft-Alpine and Iconmobile, Qoros develops vehicles with an independent identity and a high level of quality.

The company is headquartered in Changshu, a region of high importance for China's rapidly growing automobile industry, where construction of its all-new, highly-efficient and environmentally-sustainable production facility is nearing completion. It will have an initial production capacity of 150,000 vehicles per year, which can be increased to 300,000 vehicles per year. Qoros also operates an engineering centre in Shanghai, which is also the base for many commercial and purchasing functions, with further operations in Munich (Germany) and Graz (Austria).

In the growing Chinese automobile market, Qoros has an exceptional position, with a brand identity and product positioning that is clearly distinguishable from domestic car manufacturers and international joint ventures. The first model of the new brand, Qoros 3 Sedan, will be introduced in China and Europe during the second half of 2013. Subsequently, additional models are planned in intervals of approximately six-to-twelve months.

Further information about the Qoros brand, the company and its products is available at www.qorosauto.com.

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