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Mazda April 2012 Sales Report


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2013 Mazda 6

Publisher's Note: During April 2013; Prospective Mazda buyers spent 12.4 hours doing in-depth research using the Mazda Buyers Guide here on The Auto Channel

- Consumers Continue to Demand SKYACTIV TECHNOLOGY Vehicles-

IRVINE, CA--May 1, 2013: Mazda North American Operations (MNAO) today reported April U.S. sales of 19,894 vehicles, representing a decrease of 7.5 percent versus last year. Year-to-date sales through April are down 5.2 percent versus last year, with 98,177 vehicles sold.

Lead by Mazda CX-5 with 6,262 units sold, equating to an increase of 78.0 percent year-over-year, SKYACTIV TECHNOLOGY vehicles accounted for 74.4 percent of total vehicle sales for Mazda, with 14,795 vehicles sold. Mazda3 with SKYACTIV TECHNOLOGY sold 5,586 units during April, achieving a mix of 79.0 percent of SKYACTIV-equipped Mazda3s versus the non-SKYACTIV Mazda3. All 2,933 Mazda6 sales for the month of April were comprised of the all-new 2014 Mazda6, with the full-suite of SKYACTIV TECHNOLOGY.

The 2014 Mazda6 continues to exceed sales expectations without any official advertising support of the vehicle thus far. On April 29, however, Mazda launched its all-new Game Changers advertising campaign starting with the all-new Mazda6. Inventory remains light as Mazda goes nationwide discussing the vehicle's key attributes, like SKYACTIV TECHNOLOGY, all-new available safety features and its all-new KODO-Soul of Motion design, which landed Mazda6 as a finalist for World Car Design of the Year.

Another vehicle featuring the new KODO design language is the Mazda CX-9, which saw a YOY increase of 11.2 percent with 1,694 vehicles sold. Recently reimagined, CX-9 gives consumers a seven passenger vehicle that drives like no other on the market, period.

Mazda Motor de Mexico (MMdM) reported April sales of 2,448 vehicles, up 32.0 percent versus last year.



Month-To-Date

Year-To-Date



















Apr


Apr


%


% MTD

Apr


Apr


%


% YTD



2013


2012


Change


DSR

2013


2012


Change


DSR

















Mazda2


564


1,048


(46.2)%


(48.3)%

4,060


8,312


(51.2)%


(51.2)%

Mazda3


7,067


8,508


(16.9)%


(20.3)%

36,200


42,218


(14.3)%


(14.3)%

Mazda5


762


942


(19.1)%


(22.3)%

7,428


4,883


52.1%


52.1%

Mazda6


2,933


3,780


(22.4)%


(25.5)%

13,884


21,665


(35.9)%


(35.9)%

MX-5 Miata


612


692


(11.6)%


(15.1)%

1,847


2,146


(13.9)%


(13.9)%

RX-8




17


(100.0)%


(100.0)%

-


79


(100.0)%


(100.0)%

CX-5


6,262


3,521


77.8%


70.7%

24,073


7,507


220.7%


220.7%

CX-7




1,388


(100.0)%


(100.0)%

-


8,667


(100.0)%


(100.0)%

CX-9


1,694


1,523


11.2%


6.8%

10,685


7,553


41.5%


41.5%

Tribute




87


(100.0)%


(100.0)%

-


499


(100.0)%


(100.0)%

















Total Vehicles
































CARS


11,938


14,987


(20.3)%


(23.5)%

63,419


79,303


(20.0)%


(20.0)%

TRUCKS


7,956


6,519


22.0%


17.2%

34,758


24,226


43.5%


43.5%

















TOTAL


19,894


21,506


(7.5)%


(11.2)%

98,177


103,529


(5.2)%


(5.2)%

































MEMO:
































IMPORT CAR


11,952


11,207


6.6%



54,448


57,638


(5.5)%



IMPORT TRUCK


7,956


6,432


23.7%



34,758


23,727


46.5%



IMPORT TOTAL


19,908


17,639


12.9%



89,206


81,365


9.6%



















DOMESTIC CAR


(14)


3,780


(100.4)%



2,869


13,810


(79.2)%



DOMESTIC TRUCK


-


87


(100.0)%



-


499


(100.0)%



DOMESTIC TOTALS


(14)


3,867


(100.4)%



2,869


14,309


(79.9)%



Selling Days


25


24





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