Mercedes-Benz Sails Into Second Quarter With Record April Sales Of 23,635


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Publisher's Note: During April 2013; Prospective Mercedes-Benz buyers spent 18.3 hours doing in-depth research using the Mercedes-Benz Buyers Guide here on The Auto Channel

MBUSA sees double-digit growth at 101,371 units sold

MONTVALE, NJ--May 1, 2013: Mercedes-Benz USA (MBUSA) today reported the highest second quarter start in its history with record April sales of 26,157, a 4.4% increase over April 2012. Mercedes-Benz models alone saw a 5.8% gain in sales volume at 23,635 bringing year-to-date totals for the brand to 92,822. Combined with monthly sales from smart (667) and Sprinter Vans (1,855) MBUSA saw a year-to-date total of 101,371, a 10.2% increase over the previous year, making this April the earliest month ever to break 100,000 units.

"We've entered the second quarter of 2013 at an incredible pace," said Steve Cannon, president and CEO of MBUSA. "A record first quarter gave us a great start. With our completely redesigned E-Class now in showrooms, I fully expect to see continued momentum in the months ahead."

Mercedes-Benz April sales were driven by the C-, E-, and M-Class model lines. The sporty C-Class -- the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers -- took the lead, posting sales of 7,338, up 14.2%. The E-Class, which receives a complete redesign for 2014 now available in dealerships, followed with sales of 4,431. MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,280. At the high-end, strong performers were the company's flagship S-Class, which saw 16.4% growth, and the SL-Class, which increased 275.2% over April 2012.

The Sprinter model line saw sales of 1,855 for the month, while smart recorded sales of 667 vehicles.

Sales of the high-performance AMG models were 574 for the month, up 8.5% from the same period last year. Sales of the company's BlueTEC diesel models finished the month of April at 1,171.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,748 vehicles in April, an increase of 37.4% when compared to April 2012 (sales of 6,368 vehicles). On a year-to-date basis, MBCPO sold 33,118 vehicles, an increase of 26.0% over the comparable period (with sales of 26,292 vehicles).

MERCEDES-BENZ USA
Sales -- April 2013


Mercedes-Benz Passenger Vehicles

Apr-13

Apr-12

Monthly %

YTD 2013

YTD 2012

Yearly %








C-CLASS

7,338

6,424

14.2%

30,250

24,531

23.3%








E-CLASS

4,431

5,328

-16.8%

18,120

19,201

-5.6%








S-CLASS

1,103

948

16.4%

4,180

3,507

19.2%








CL-CLASS

37

63

-41.3%

192

273

-29.7%








SL-CLASS

938

250

275.2%

2,422

520

365.8%








SLS AMG

46

104

-55.8%

165

390

-57.7%








SLK-CLASS

451

467

-3.4%

1,585

1,558

1.7%








CLS-CLASS

640

647

-1.1%

2,335

2,404

-2.9%








R-CLASS

0

131

-100.0%

20

568

-96.5%








M-CLASS

3,280

3,057

7.3%

12,442

14,537

-14.4%








G-CLASS

188

82

129.3%

800

343

133.2%








GL-CLASS

2,481

2,768

-10.4%

10,099

7,922

27.5%








GLK-CLASS

2,702

2,067

30.7%

10,212

8,095

26.2%








TOTAL

23,635

22,336

5.8%

92,822

83,849

10.7%








*SPRINTER

1,855

1,966

-5.6%

5,689

5,095

11.7%








**smart

667

764

-12.7%

2,860

3,028

-5.5%








MBUSA

Combined Total

Apr-13

Apr-12

Monthly %

YTD 2013

YTD 2012

Yearly %








GRAND TOTAL

26,157

25,066

4.4%

101,371

91,972

10.2%


*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

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