Subaru Reports Best-Ever April Sales


subaru 2013 (select to view enlarged photo)
2013 Subaru Outback

Publisher's Note: During April 2013; Prospective Subaru buyers spent 16.7 hours doing in-depth research using the Subaru Buyers Guide here on The Auto Channel

CHERRY HILL, NJ--May 1, 2013: Subaru of America, Inc. today reported 32,943 vehicle sales for April 2013, which represents a 25 percent increase over April 2012 and the best-ever April sales month in company history. Year-to-date sales for Subaru total 125,470-- a 17 percent increase over the same period in 2012. These results build on strong sales from 2012 where Subaru achieved five consecutive years of sales increases and exceeded 300,000 annual sales in 2012 -- a first in company history.

April sales for the all-new 2014 Forester increased 65 percent over April 2012 Forester sales. XV Crosstrek and BRZ sales were also notably strong at 4433 and 812, respectively.

"Demand for the all-new 2014 Forester has been especially strong," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "We expect to see sales for the Forester and XV Crosstrek continue to grow throughout the year."

Carline

Apr-13

Apr-12

% Chg

Apr-13

Apr-12

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

9366

5666

65.3%

30510

22540

35.4%

Impreza

4692

6791

-30.9%

19124

27891

-31.4%

Impreza WRX

1508

1352

11.5%

6027

4181

44.2%

Legacy

3286

3799

-13.5%

14615

15916

-8.2%

Outback

8730

8548

2.1%

36831

35608

3.4%

Tribeca

116

154

-24.7%

620

742

-16.4%

BRZ

812

0

n/a

2600

0

n/a

XV Crosstrek

4433

0

n/a

15143

0

n/a

TOTAL

32943

26310

25.2%

125470

106878

17.40%

"Our 25 percent increase in sales was primarily driven by the all-new 2014 Forester and strong performance across the rest of the model lines," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "We look forward to adding the XV Crosstrek Hybrid -- Subaru's first-ever hybrid -- to our line-up."

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