Land Rover Debuts Unique On-line Video, Roam Free, Evoking "Nature" Parkour To Celebrate The Unparalleled Capabilities Of Its Vehicles
MAHWAH, NJ--May 1, 2013: Land Rover North America has launched a new online video titled; Roam Free that celebrates the unparalleled capabilities of the brand's luxury vehicles. The 60 second video uses the free-form discipline of parkour to bring to life the brand's essence. It is available now on Land Rover Ad .
Land Rover's creative team at Y&R NY tapped director Noam Murro to capture the essence of the brand's all-terrain, go anywhere, and do anything feeling of freedom and premium all-terrain capability.
The Roam Free video focuses on four parkour or free running athletes demonstrating amazing feats of balance, fitness and agility. The journey and movement of the athletes represents the "Above & Beyond" capabilities of Land Rover vehicles.
"Today, more than ever, consumers build their opinions of brands based on how they present themselves in digital, social and mobile," said Ken Bracht, Communications Manager, Land Rover North America. "We're excited to see how owners and enthusiasts will react to our version of parkour, which was filmed outside of the traditional urban environment and in a natural setting; providing the perfect backdrop to showcase our vehicle's capabilities."
The group movement in Roam Free was specifically choreographed to provide viewers with a virtual comparison to the reality of the way a Land Rover vehicle drives and feels on and off road. Coming full circle to truly encompass the Land Rover brand, the video is set to play with the tranquil sounds of the world-renowned composer Johann Sebastian Bach.