Honda Brochures Now iPad Interactive

TULLAMARINE, AUSTRALIA – April 23, 2013: Honda products are now more accessible for customers with the launch of a free brochure app available exclusively for the iPad.

The new app allows vehicle brochures to come to life on the iPad with interactive information, vibrant images, videos, vehicle specification comparisons and the ability to book a test drive at a local Honda dealer.

Honda Australia’s Director, Mr. Stephen Collins said, “Apple devices currently represent 75 per cent of Honda’s mobile traffic and we anticipate this figure will grow with the introduction of our digital brochures. It is essential for us to connect with customers on all platforms, especially digital, as we see a continued growth in web traffic from mobile devices.”

Committed to providing customers with the tools to make educated purchasing decisions, Honda Australia’s brochure app ensures that customers can now walk into a dealership informed on their potential new car, right down to viewing it in each available colour.

CR-V, Civic Hatch and Jazz Vibe brochures are the first available for free download at the Apple Newsstand. A new Honda model will be released every month until the full range is available.

The Honda Magazine is also available on the Apple Newsstand.