UK Students Set To Be Inspired By Industry Pros


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LUTON, UNITED KINGDOM – April 18, 2013: Up-and-coming new talents are set to learn what it takes to succeed in the creative industries over the next month as a talks programme makes its way around the UK’s top universities. The initiative is part of Young Creative Chevrolet (YCC), the annual pan-European competition set up by one of the world’s most iconic car brands to inspire young minds.

Kicking off the programme on Monday 15 April, students at the University of Lincoln were given the opportunity to see award-winning director/producer John Dower in conversation with Johann Chan, Arts Editor of design and video trade bible, Digital Arts. Dower provided insight into his 14 year career and many film successes including ‘Thriller in Manila’, winner of Best Sports Documentary at the Banff World Television Awards and, most recently, ‘Bradley Wiggins: A Year in Yellow’.

The programme then moves north where students at the Manchester Metropolitan University can attend a discussion between designer Aitor Throup and Style Editor of the Manchester Evening News, Dianne Bourne, on Wednesday 17 April. The talk will give insight into Throup’s creative process as the man behind the design of the 2010 World Cup England kit.

Next, YCC 2013 touches down in the capital as Patrick Burgoyne, Editor of Creative Review chairs a discussion with Simon Manchipp, Creative Director and Co-founder of SomeOne agency. Taking place at London Metropolitan University on Tuesday 23 April, the talk will focus on Manchipp’s education and career to date, touching on notable successes including the design of the 2012 Olympic pictograms which took the 38 sporting disciplines of the games out onto the streets of London.

The final talk takes place at the University of Falmouth on Friday 3 May where Jonathan Briggs, Editor of the British Institute of Professional Photography’s The Photographer magazine, will chair a discussion with Sports Photographer at The Guardian newspaper, Tom Jenkins. Jenkins will take the students through the process ofcapturing award winning iconic sporting moments for the British national daily paper and will take questions from budding photo-journalists in the audience.

At each talk, the industry speakers will give the student audience valuable advice on how to create engaging content and succeed in a competitive industry as they compile their entries for this year’s YCC competition. Categories for the competition span four disciplines: film, photography, fashion and visual arts and with entrants to each given a detailed brief, this year on a sport-led theme, as they contend to achieve industry recognition, high-profile work experience placements and cash prizes.

John Dower, guest speaker for the Film talk, said: “It is an honour to be one of the guest speakers for the Young Creative Chevrolet talks programme and to be able to give something back to UK students working to succeed in my own discipline. As they are in the process of compiling their awards entries, I hope the insight we can give them will prove useful and rewarding.”

Andy Higgins, Managing Director of Chevrolet UK & Ireland comments: “We are delighted that such well-respected industry figures will be sharing their experiences and giving advice to young students as part of this year’s Young Creative Chevrolet competition. We hope the talks programme not only provides invaluable insight to the student population but will also aid us in finding and nurturing the best creative talent across the nation.”

Full length films documenting all four YCC 2013 talks will be posted on the ChevroletInEurope channel shortly after they take place.

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