The Citroën C4 L Goes into Production in Russia
KALUGA, RUSSIA – April 12, 2013: After the successful launch of the C4 L in China – with more than 9,000 invoices since the start of the year and local production at the Wuhan site – Citroën is pursuing its international product offensive. “Our target for the Russian market is to increase revenues by 30%, by selling 13,000 Citroën C4 Sedans between now and end-2013,” explains Jean-Louis Chamla, Head of Citroën Russia. To reach that target, the new Citroën sedan will be manufactured in the Kaluga plant, on an assembly line that meets local industrial and environmental requirements.
The lounge version of the Citroën C4 is intended for the high end of the C segment. Benefiting from the best Citroën know-how in terms of styling, comfort and onboard technology, the Citroën C4 L also boasts an array of features adapted for Russian driving and weather conditions. To satisfy the expectations of Russian customers, the equipment on the Citroën C4 L includes a fully heated windscreen, reinforced starter and battery for starting in extreme cold, raised clearance, and an even more robust chassis. The new sedan will start retailing at the 62 Citroën outlets in June.