Mercedes-Benz and Michael Schumacher: Facing the Future Together


PHOTO (select to view enlarged photo)

STUTTGART, GERMANY – April 12, 2013: Mercedes-Benz and Michael Schumacher today announced a long-term partnership which will extend far beyond motorsport and Formula 1. Michael Schumacher will mainly be involved with topics relating to the future, in particular the further development of the Mercedes-Benz safety and comfort systems “Intelligent Drive”, and represent them as an ambassador. For many years now the seven-times Formula 1 World Champion has been working on road safety; as a partner he will from now on be supporting Mercedes-Benz's involvement in this field.

As a racing driver Schumacher’s motto was “If you don't go forwards, you go backwards”. Again and again he motivated himself and his team throughout his incomparable career to achieve new developments and top performances. Now he is actively placing his expertise at the service of road users by searching for the best solutions for safety on the roads together with Mercedes-Benz.

“The future interests me much more than the present and past. During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car”, said Schumacher of the new partnership.

Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing, added “We are proud that Michael Schumacher, the most successful and best-known racing driver in the world, is again joining us as our partner. Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula 1 team, Michael Schumacher has always been committed to our company’s projects. This is why it is only logical for both sides to pool their expertise and know-how and to use them, for instance, for enhancing driver assistance systems and thus improve safety on the roads within a partnership.”

Michael Schumacher will be making his first appearance as a partner of Mercedes-Benz together with Dr. Dieter Zetsche on 1 May 2013 at ‚Handelsblatt PATHFINDER – The future starts today.’. “I wanted to have a clearly defined remit within the new partnership and I find it very exciting to be able to contribute towards further developments and the optimisation of safety together with the inventor of the car”, said the record Formula 1 World Champion of this future working relationship.

-->

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | Car Reviews Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/