The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

ECOtality and Kroger Announce Expansion of EV Partnership


ecotality (select to view enlarged photo)

Expanded partnership brings charging stations to the Kroger Family of Stores in several key markets across the country

SAN FRANCISCO and CINCINNATI--April 8, 2013:  ECOtality, Inc., a leader in clean electric transportation and storage technologies , and The Kroger Co. today announced an expanded partnership including over 200 level 2 (quick charge) charging stations, and 25 DC Fast Chargers, to be installed across key markets through the EV Project. This multimillion dollar expansion will bring the total number of Blink chargers at the Kroger Family of Stores to almost 300.

"As plug-in electric and hybrid cars are becoming more popular with our customers, we are pleased to offer the convenience of electric vehicle charging stations at more of our stores in markets with the highest demand," said Keith Dailey, Kroger spokesperson. "Kroger is excited to contribute to the growth of this national network."    

"Retailers across the country are quickly realizing the benefits of installing our Blink chargers. Independent research shows that Blink card holders routinely reward these establishments with more time in their stores and repeat business," stated Ravi Brar, CEO of ECOtality Inc. "Kroger not only recognizes this value, but continues to show its commitment to be a leader in sustainability for the food retail industry. We are thrilled that the nation's largest supermarket chain, Kroger, chose to expand its EV charging station roll-out with Blink."

Details of the agreement include a $1.5 million investment by Kroger to install over 200 Blink charging stations, including 25 DC Fast Chargers, at 125 locations in several key markets including Phoenix, San Diego and Los Angeles. These stations are in addition to 60 already installed in Oregon and Washington, and 14 in Texas.