Hyundai & Aje - A Perfect Fit

PHOTO (select to view enlarged photo)

SYDNEY – April 5, 2013: Hyundai Motor Company Australia has joined forces with one of Australia’s edgiest and most desirable new fashion houses – Aje. The partnership will see the two design driven brands working together over the coming year.

The avant-garde style of Aje fits perfectly with Hyundai’s take on style and glamour which is embodied in the brand’s signature design language ‘Fluidic Sculpture’. Flowing lines, continuous movement and eye-catching embellishments work with Aje’s platform of innovation, modern elegance, tough femininity and experimental design in fashion.

“The Aje designers embody in their fashion label the exuberance and confidence Hyundai personifies,” said Hyundai Motor Company Australia’s Marketing Director, Oliver Mann. “Transcending traditional design barriers, Aje makes a bold and arresting statement on the runway and Hyundai continues that on the road.”

The partnership will kick off at Australian Fashion Week on Tuesday 9th April where a fleet of stylish Hyundai Santa Fe and i40 vehicles will be available to Aje VIP guests. The relationship will continue to grow throughout the year with a number of exciting initiatives, including the design of a bespoke Aje Veloster featuring the signature design DNA of brand Aje interpreted in the form of a stylish coupe.

Live Like A Fashionista
with Hyundai and Aje, are offering the chance to live the fashion dream. The prize package, offers a money-can't-buy experience including;

  • Two tickets to attend the exclusive VIP only Aje runway show at Fashion Week
  • Meet designers back stage post show
  • Attend exclusive invite only Aje after-party
  • Receive a private one-on-one in-store styling session with the designers

    To enter simply email us at and tell us your favourite fashion accessory, by midnight on Sunday the 7th of April.

    Aje was born when the dynamic duo of Adrian Norris and Edwina Robinson joined forces to express their love of ultimate luxury, timeless sophistication, and nostalgic feminine glamour. Using purity of intention, meticulous attention to detail, hand craftsmanship and only the most luxurious fabrics and finishes, the Aje range epitomises nonchalant elegance. To find out more about Aje visit:

  • Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
    1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

    Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

    Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

    Send your questions, comments, and suggestions to

    Submit Company releases or Product News stories to
    Place copy in body of email, NO attachments please.

    To report errors and other problems with this page, please use this form.

    Link to this page: