Hyundai Finishes Ahead of Local Giants Ford and Holden
SYDNEY – April 5, 2013: Hyundai Motor Company Australia has finished the 2013 first quarter sales period in a strong position, securing a fourth place finish for the month, ahead of local giants Ford and Holden. The Best Ever March total of 8,402 units sold is up +7.6% year-on-year, equating to an overall market share of 8.6% for the month.
In terms of total market passenger car sales, which saw a total segment decrease of -4.8% for the month year-on-year, Hyundai defied the industry trend, finishing in second position with 6,000 vehicles sold, and a 12.3% market share.
The stand out models for passenger car sales include the ix35 which continues to be the top selling small SUV in Australia YTD and the new-generation i30 which finished March as the third highest selling vehicle in the country.
“This is a year of consolidation for the Hyundai brand in Australia, having had a busy model launch schedule in 2012. These results are a strong indication that our model range strategy is right on track, as we continue to offer Australian consumers a winning combination of design, technology, efficiency, and affordability,” said Damien Meredith, Director of Sales Hyundai Motor Company Australia. “This is an outstanding result to close the first quarter of 2013.”
March saw the Hyundai range achieve a strong result across the board, with six models securing top three placings in their respective segments - ix35, iLoad, and iMax finished second, while Veloster, i30 and i20 ranked third.
Hyundai Motor Company Australia March highlights:
Overseas Hyundai Motor America sold 68,306 units in March, an increase of +30% over the previous month, helping to achieve an all-time record first quarter result of 164,330 units - the best in HMA’s history.
Globally, Hyundai Motor Company sold 388,539 units in March, an increase of +0.9% over the same period in 2012.