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Hyundai Lights up Milan with Innovative Installation Art


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SYDNEY – April Hyundai is set to mark its third consecutive year of involvement in Milan Design Week with an exciting and interactive light installation, inspired by the brand’s fluidic sculpture design language.

Reflecting the signature design featured on Hyundai cars, ‘Fluidic – Sculpture in Motion’ will be unveiled on the 8th April at the ‘Temporary Museum for New Design’ and will remain on display throughout Milan Design Week.

The unique installation, occupying 1,000 square metres and incorporating 12,000 luminescent spheres, creates dynamic virtual sculptures using lights, conveying the essence of fluidic sculpture – the inspirational role played by nature and the ability to continuously adapt to the changing environment.

The installation will be accompanied by a program of entertainment specially created by renowned German choreographer Nikeata Thompson, combining performance art, music and dance, which will be open to the public on 13th and 14th April.

In addition to conveying Hyundai’s design language, the innovative installation will allow visitors to influence its constantly evolving shape. The installation senses human presence, allowing the creation of new and striking three-dimensional images that can be manipulated by gestures.

Further information on the installation will be released on 8th April.