New Accord Continues to Drive Honda Sales in March; Big Acura Sales Jump Fueled by Record-Setting RDX and All-New RLX


honda accord
2013 Honda Accord

TORRANCE, CA--April 2, 2013: American Honda today reported March 2013 U.S. sales of 136,038 units, an increase of 7.1 percent compared with March 2012 (up 11.1 percent based on the Daily Selling Rate, or DSR*). The Honda brand posted March 2013 sales of 121,938 units, an increase of 5.3 percent compared with March 2012. Acura U.S. March sales of 14,100 units increased 26.3 percent compared with March 2012.

Honda

The award-winning new Accord continues to rack up impressive sales numbers, trumping the segment in retail sales, up 36.4 percent from last March with sales of 36,504 units The Civic was the Honda brand's second best-selling model, posting March sales of 27,665 The redesigned 2013 Crosstour sees third consecutive month of sales growth, and along with Pilot, each model enjoyed sales gains of more than 11 percent from last March

"Our core models, Civic, Accord, CR-V and Odyssey, continue to lead the industry where it counts, in retail sales," said John Mendel, executive vice president of Sales at American Honda. "It's particularly rewarding to see Accord and Civic winning new customers against a headwind of competitor incentives and value-reducing fleet sales."

Acura

RDX sets its eleventh-consecutive monthly sales record, up 284.8 percent from last March, and is the top-selling Acura model in March with sales of 3,875 units Sales of the all-new flagship RLX sedan, which went on-sale March 15, are off to a solid start with 336 units sold TL was the top selling Acura sedan in March with sales of 3,080 units, ILX sales continue to bolster Acura totals with sales of 2,059 units

"As we close in on a full year of sales, it's clear that the RDX is an undisputed success," said Jeff Conrad, vice president and general manager of Acura Sales. "With the all-new RLX off to a great start and a redesigned MDX coming soon, expect great things from Acura this year."

*The daily selling rate (DSR) is calculated with 27 days for March 2013 and 28 days for March 2012. Year-to-date, the DSR is calculated with 76 days for 2013 and 77 days for 2012. All other percentages in release are unadjusted.

American Honda Vehicle Sales For March 2013


Month-to-Date

Year-to-Date



March

March

DSR**

MoM

March

March

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

American Honda Total

136,038

126,999

11.1%

7.1%

337,651

320,165

6.8%

5.5%

Total Car Sales

76,651

67,414

17.9%

13.7%

191,537

172,099

12.8%

11.3%

Total Truck Sales

59,387

59,585

3.4%

-0.3%

146,114

148,066

0.0%

-1.3%

Honda Total Car Sales

69,676

61,098

18.3%

14.0%

174,570

154,589

14.4%

12.9%

Honda Total Truck Sales

52,262

54,735

-1.0%

-4.5%

128,128

134,771

-3.7%

-4.9%

Acura Total Car Sales

6,975

6,316

14.5%

10.4%

16,967

17,510

-1.8%

-3.1%

Acura Total Truck Sales

7,125

4,850

52.3%

46.9%

17,986

13,295

37.1%

35.3%

Domestic Car Sales

69,099

56,858

26.0%

21.5%

172,037

143,996

21.0%

19.5%

Honda Division

63,960

53,935

23.0%

18.6%

159,630

135,579

19.3%

17.7%

Acura Division

5,139

2,923

82.3%

75.8%

12,407

8,417

49.3%

47.4%

Domestic Truck Sales

59,377

50,965

20.8%

16.5%

146,059

126,478

17.0%

15.5%

Honda Division

52,252

46,115

17.5%

13.3%

128,073

113,183

14.6%

13.2%

Acura Division

7,125

4,850

52.3%

46.9%

17,986

13,295

37.1%

35.3%

Import Car Sales

7,552

10,556

-25.8%

-28.5%

19,500

28,103

-29.7%

-30.6%

Honda Division

5,716

7,163

-17.2%

-20.2%

14,940

19,010

-20.4%

-21.4%

Acura Division

1,836

3,393

-43.9%

-45.9%

4,560

9,093

-49.2%

-49.9%

Import Truck Sales

10

8,620

-99.9%

-99.9%

55

21,588

-99.7%

-99.7%

Honda Division

10

8,620

-99.9%

-99.9%

55

21,588

-99.7%

-99.7%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

121,938

115,833

9.2%

5.3%

302,698

289,360

6.0%

4.6%

Fit

4,602

4,559

4.7%

0.9%

11,533

12,625

-7.4%

-8.6%

Memo: Fit-EV

23

0

0.0%

0.0%

46

0

0.0%

0.0%

Accord

36,504

26,771

41.4%

36.4%

88,427

61,132

46.6%

44.6%

Memo: Accord PHEV

26

0

0.0%

0.0%

45

0

0.0%

0.0%

Civic *

27,665

28,199

1.7%

-1.9%

72,259

77,169

-5.1%

-6.4%

Memo: Civic Hybrid

572

906

-34.5%

-36.9%

1,434

2,096

-30.7%

-31.6%

S2000

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Insight

454

1,032

-54.4%

-56.0%

1,161

2,297

-48.8%

-49.5%

CR-Z

451

536

-12.7%

-15.9%

1,190

1,365

-11.7%

-12.8%

FCX Clarity

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%

Odyssey

10,923

11,193

1.2%

-2.4%

26,233

27,657

-3.9%

-5.1%

Crosstour

1,522

1,362

15.9%

11.7%

4,029

3,353

21.7%

20.2%

Pilot

11,207

10,097

15.1%

11.0%

28,226

25,341

12.9%

11.4%

CR-V *

26,897

30,868

-9.6%

-12.9%

65,374

74,587

-11.2%

-12.4%

Element

1

0

0.0%

0.0%

1

3

-66.2%

-66.7%

Ridgeline

1,712

1,215

46.1%

40.9%

4,265

3,830

12.8%

11.4%

Acura Division Total

14,100

11,166

31.0%

26.3%

34,953

30,805

15.0%

13.5%

TL

3,080

2,923

9.3%

5.4%

6,793

8,417

-18.2%

-19.3%

TSX

1,492

3,355

-53.9%

-55.5%

4,176

8,994

-53.0%

-53.6%

Memo: TSX Wagon

203

351

-40.0%

-42.2%

613

932

-33.4%

-34.2%

ILX

2,059

0

0.0%

0.0%

5,614

0

0.0%

0.0%

Memo: ILX Hybrid

145

0

0.0%

0.0%

383

0

0.0%

0.0%

RL

8

38

-78.2%

-78.9%

32

99

-67.3%

-67.7%

RLX

336

0

0.0%

0.0%

352

0

0.0%

0.0%

MDX

3,207

3,755

-11.4%

-14.6%

8,728

10,199

-13.3%

-14.4%

ZDX

43

88

-49.3%

-51.1%

99

198

-49.3%

-50.0%

RDX

3,875

1,007

299.1%

284.8%

9,159

2,898

220.2%

216.0%

Selling Days

27

28



76

77



* Honda and Acura vehicles are made of domestic & global sourced parts.






** Daily Selling Rate


















Month-to-Date



Year-to-Date




March

March

DSR**

MoM

March

March

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.










Hybrid

1648

2474

-30.9%

-33.4%

4213

5758

-25.9%

-26.8%

-->

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