Hyundai Motor America Sets All-Time Record First Quarter Sales


hyundai sonata (select to view enlarged photo)
2013, Hyundai Sonata

- March sales are the second best month in history

- Elantra sets all-time record, up 33 percent

COSTA MESA, CA--April 2, 2013: Hyundai Motor America today announced sales of 68,306 units, down just two percent versus the best volume month Hyundai ever recorded last year, and up more than 30 percent over February levels.  The first quarter of 2013 was the best in Hyundai's history.   

"March felt just great," said Dave Zuchowski, executive vice president of national sales.  "We definitely benefitted from better inventories of Elantra thanks to the addition of the third shift at our Alabama plant, improved weather conditions in our important Northern markets and more robust retail activity reflecting a steady recovery in consumer confidence. Elantra led the pack with an all-time monthly sales record of 26,153 units, up 33 percent year-over-year. Sonata Hybrid also set a new all-time sales record with 2,006 sales, up 13 percent versus last year." 

Fleet mix was 17 percent for the month and stands at 16 percent for the year, among the lowest in the industry.

"This March was an incredibly strong month for us, the second best sales month in our history, just two percent below our all-time record from last March," said John Krafcik, president and CEO of Hyundai Motor America.  "While our plants continue to stretch to hit our demand levels, we still have one of the tightest inventory levels in the industry.  This month, you could see the impact of improved Elantra availability, but our dealers remain constrained on Sonata, which continues as one of the fastest turning mid-size cars in the industry." 

According to data from Cars.com, the traditional five highest volume mid-size sedans (Accord, Camry, Altima, Fusion, and Malibu) have 72 percent more dealer stock than Sonata. 

Sales in March of Certified Pre-Owned vehicles totaled 6,715, up eight percent for the first quarter. More than 80 percent of Hyundai's dealers are now participating in the CPO program, which has been a key component in driving Hyundai residual values to record high levels. Hyundai Elantra, Azera, and Santa Fe Sport are all ALG Residual Value award winners for the 2013 model year.

CARLINE

MAR/2013

MAR/2012

CY/2013

CY/2012

ACCENT       

5,669

8,337

13,914

18,484

SONATA

18,031

23,281

47,285

55,195

ELANTRA    

26,153

19,681

54,546

44,401

SANTA FE

7,116

5,853

19,446

14,535

AZERA

1,117

128

2,709

159

TUCSON

4,073

4,197

11,010

11,049

VERACRUZ

39

622

136

1,809

VELOSTER

2,693

3,848

6,357

8,781

GENESIS

3,124

3,429

8,113

8,232

EQUUS

291

352

814

928

TOTAL

68,306

69,728

164,330

163,573

 

SALES-WEIGHTED FUEL ECONOMY



February Label
Combined MPG

March Window
Label Combined
MPG

2013 CYTD  Window
Label Combined MPG

Car

28.0

28.4

28.0

Truck

22.9

22.5

22.8

Hyundai Brand

27.9

28.2

27.8

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