Mazda March Vehicle Sales Down 4.6% over 2012


mazda (select to view enlarged photo)
2013 Mazda 6

- SKYACTIV TECHNOLOGY Accounts for More Than Half of Mazda's Total Sales -

IRVINE, CA--April 2, 2013: Mazda North American Operations (MNAO) today reported March U.S. sales of 32,028 vehicles, representing a decrease of 1.1 percent versus last year. Year-to-date sales through March are down 4.6 percent versus last year, with 78,283 vehicles sold.

Key March sales notes:

  • Mazda CX-5 celebrated  its best month ever with 7,116 vehicles sold, accounting for a 96.1 percent increase versus last year.
  • Mazda CX-9 also recorded its best month ever with 4,281 vehicles sold, up 123.8 percent versus last year.
  • Mazda5 sales jumped 101.0 percent with 2,526 vehicles sold.
  • The all-new 2014 Mazda6 reported sales of 2,702 vehicles, equating to a 107.8 percent increase versus last month.  With three months of availability in dealerships, and inventory growing nationwide, the 2014 Mazda6 continues to gain traction, garner media accolades, nominations and awards.
  • In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for March (comprised of CX-5, 2014 Mazda6 and certain models of Mazda3) accounted for 55.3 percent of the company's total sales for the month and dominated Mazda3 sales with 75.2 percent of all Mazda3s sold.

Mazda Motor de Mexico (MMdM) reported March sales of 2,442 vehicles, up 17.0 percent versus March of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda. 

 



Month-To-Date

Year-To-Date



















Mar


Mar


%


% MTD

Mar


Mar


%


% YTD



2013


2012


Change


DSR

2013


2012


Change


DSR

















Mazda2


925


1,533


(39.7)%


(37.4)%

3,496


7,264


(51.9)%


(51.2)%

Mazda3


10,505


13,235


(20.6)%


(17.7)%

29,133


33,710


(13.6)%


(12.4)%

Mazda5


2,526


1,256


101.1%


108.6%

6,666


3,941


69.1%


71.4%

Mazda6


6,102


7,855


(22.3)%


(19.4)%

10,951


17,885


(38.8)%


(38.0)%

MX-5 Miata


573


714


(19.7)%


(16.8)%

1,235


1,454


(15.1)%


(13.9)%

RX-8




31


(100.0)%


(100.0)%

-


62


(100.0)%


(100.0)%

CX-5


7,116


3,629


96.1%


103.3%

17,811


3,986


346.8%


352.7%

CX-7




2,048


(100.0)%


(100.0)%

-


7,279


(100.0)%


(100.0)%

CX-9


4,281


1,913


123.8%


132.1%

8,991


6,030


49.1%


51.1%

Tribute




162


(100.0)%


(100.0)%

-


412


(100.0)%


(100.0)%

















Total Vehicles
































CARS


20,631


24,624


(16.2)%


(13.1)%

51,481


64,316


(20.0)%


(18.9)%

TRUCKS


11,397


7,752


47.0%


52.5%

26,802


17,707


51.4%


53.4%

















TOTAL


32,028


32,376


(1.1)%


2.6%

78,283


82,023


(4.6)%


(3.3)%

































MEMO:
































IMPORT CAR


17,231


16,769


2.8%



45,198


46,431


(2.7)%



IMPORT TRUCK


11,397


7,590


50.2%



26,802


17,295


55.0%



IMPORT TOTAL


28,628


24,359


17.5%



72,000


63,726


13.0%



















DOMESTIC CAR


3,400


7,855


(56.7)%



6,283


17,885


(64.9)%



DOMESTIC TRUCK


-


162


(100.0)%



-


412


(100.0)%



DOMESTIC TOTALS


3,400


8,017


(57.6)%



6,283


18,297


(65.7)%



Selling Days


27


28





76


77





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