Subaru Reports March 2013 Sales As Best Sales Month In Company History


subaru forester (select to view enlarged photo)
2014 Subaru Forester

- March sales of 36,701 represent best-ever sales month for Subaru of America

CHERRY HILL, NJ--April 2, 2013: Subaru of America, Inc. today reported 36,701 vehicle sales for March 2013, which represents the best-ever sales month for the company and a 13 percent increase over March 2012. Year-to-date sales for Subaru total 92,527 -- a 15 percent increase over the same period in 2012 and represent the best first quarter in company history.

These results build on strong sales from 2012 where Subaru achieved five consecutive years of sales increases and exceeded 300,000 annual sales in 2012 -- a first in company history. During the 2013 New York International Auto Show, Subaru achieved another company first when it introduced the XV Crosstrek Hybrid, the brand's first-ever hybrid vehicle.

BRZ sales were notably strong as were sales of the all-new 2014 Forester.

The XV Crosstrek Hybrid is based on the popular XV Crosstrek crossover that achieved 4688 sales in March 2013 and 10,710 year-to-date sales. The 2014 XV Crosstrek Hybrid is the most fuel-efficient all wheel drive crossover in America. It will go on sale in the fall.

"We are pleased to see our sales growth continue and surpass the records we set last year," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "Subaru offers customers uncompromising driving performance and green capabilities. It is a winning combination that will continue to drive sales."

Carline

Mar-13

Mar-12

% Chg

Mar-13

Mar-12

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

9050

6192

46.2%

21144

16874

25.3%

Impreza

5327

8545

-37.7%

14432

21100

-31.6%

Impreza WRX

1727

1197

44.3%

4519

2829

59.7%

Legacy

4400

5384

-18.3%

11329

12117

-6.5%

Outback

10453

10886

-34%

28101

27060

3.9%

Tribeca

151

183

-17.5%

504

588

-14.3%

BRZ

905

0

n/a

1788

0

n/a

XV Crosstrek

4688

0

n/a

10710

0

n/a

TOTAL

36701

32387

13.3%

92527

80568

14.8%

"Subaru achieved record first-quarter sales with a strong product lineup," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "Bringing a hybrid vehicle to market will give our retailers an additional offering for shoppers."

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