East Side House Settlement Gala And The Jeep Brand Offer Preview Of The 2013 New York International Auto Show

jeep grand cherokee
2014 Jeep Grand Cherokee

Jeep Brand to Auction All-new 2014 Grand Cherokee to Benefit Students and Families in the South Bronx and Surrounding Communities


NEW YORK--March 20, 2013: On March 28, 2013, The Jeep brand will host the 14th Annual East Side House Settlement Gala Preview of the 2013 New York International Auto Show (NYIAS) at the Jacob K. Javits Center. At this high-octane event, Jeep will offer guestsaprivate preview of the entire auto show before it officially opens to the public. More than 1,300 leaders from the finance, fashion, arts, sports, and society spheres will attend this important evening to benefit East Side House Settlement, a leading social services agency that serves children and families in the South Bronx and surrounding communities. The event is chaired by Philip L. Yang , Joan P. Young, Chris LaSusa, and Elia Zois , and thebenefit committee is chaired by Fe Fendi , John Munson and Mariana Zois .

The Gala Preview includes cocktails, a private dinner for benefactors and a speciallycurated display of six newly introduced Jeep vehicles. The evening's highlight is the exciting live auction of an all-new 2014 Jeep Grand Cherokee Limited, where potential buyers will vie for the opportunity to own the iconic SUV bearing the brand's "capability without compromise" credo. What's more, Camp Jeep New York --an outdoor, rugged terrain space in which passengers experience Jeep's off-roading capabilities--will be erected adjacent to the event. Trained specialists will chauffeur event guests in an assortment of Jeep vehicles, providing a thrill complete with the climb of an 18-foot high, 35 degree Jeep Mountain, the apex of the experience.

"It's such a pleasure to partner with Jeep for the Gala Preview, which provides a critical source of private funding for East Side House Settlement," said John Sanchez, executive director of East Side House Settlement. "We're thrilled to have the commitment of this iconic brand to support our efforts serving the students we serve and help us continue the efforts to create long-lasting opportunities for the communities of the South Bronx and beyond, with a focus on education and technology training as gateways out of poverty."

Proceeds from the Gala will support East Side House Settlement's highly successful college preparation programs, which are crucial in promoting education and employment for the residents of the South Bronx and surrounding communities. A staff of approximately 300 full and part-time teachers, social workers and other experts serve approximately 8,000 residents in 17 different locations annually. The event is made possible through the generosity of the Greater New York Automobile Dealers Association and the New York International Auto Show, as part of a proud tradition of dedicated community service.

"This event is a celebration of our 14-year partnership with East Side House," said Mark Schienberg, President, Greater New York Automobile Dealers Association. "On behalf of the automobile retailers of greater New York, we wholeheartedly support the staff at East Side House and the important help they give to young people to attain their goals through education and employment. We remain committed to these efforts."

Event Details:


East Side House Settlement Gala Preview of the 2013 New York International Auto Show


March 28, 2013

Cocktails: 6pm -- 9pm

Benefactor Dinner: 8:30pm


The Jacob Javits Center, 11th Avenue at 35th Street


Dinner Tickets: $1,000

Cocktail Tickets: $200


(718) 292-7392, East Side House Settlement Benefit Office

Event Sponsor:


Media Sponsor:

New York magazine




The 2013 NYIAS Public Show Dates: March 29--April 7, 2013

About East Side House Settlement : East Side House Settlement is a leading social service agency that serves the South Bronx and surrounding communities. The focus of East Side House Settlement is education and technology training as gateways out of poverty. Programs include early childhood, after-school programs, Mott Haven Village Preparatory High School, Bronx Haven High School, adult education, computer technology programs and family services. For more information please visit East Side House

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Wrangler, Wrangler Unlimited, Patriot and Liberty (Cherokee outside North America). To meet consumer demand around the world, all models are available in right-hand-drive versions and with gasoline and diesel powertrain options. With this portfolio, Jeep brand's global sales have increased more than 100 percent since 2009 -- including a 160-percent increase in international markets.

Jeep Grand Cherokee is the Company's top-selling model and was introduced internationally in 1992. Since that year, the Jeep brand has sold nearly 5 million Grand Cherokee vehicles -- more than 600,000 from markets outside North America.

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