All-New Mazda6 Named Finalist in World Design Car of the Year


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VICTORIA, AUSTRALIA – Marc 15, 2013: All-New Mazda6 is a finalist in the prestigious World Design Car of the Year awards, beating competitors Renault, Land Rover and Volkswagen in the latest round of voting.

Aston Martin Vanquish and Jaguar F-Type join Mazda6 as finalists and the winner will be announced during a press conference on March 28 at the New York International Auto Show.

Launched in late 2012 and closely related to the stylish Takeri concept, All-New Mazda6 was redesigned from the ground-up featuring Mazda’s much lauded “KODO – Soul of Motion” design language.

With its signature wing grille, prominent fenders and low rear-leaning cabin, Mazda6 is one of the most stylish new cars in the competitive medium segment.

With pronounced sheet metal strokes, Mazda6 evokes a controlled intensity seemingly moving yet standing still.

The World Car of the Year awards were inaugurated in 2003 to reflect the reality of the global marketplace as well as to recognise and reward automotive excellence on an international scale, and are intended to complement, not compete, with existing national and regional Car of the Year programs.

A jury of 66 top-level automotive journalists representing nearly every continent selects the finalists every year. Then a panel of design experts, which this year includes Masatsugu Arimoto (Japan), Silvia Baruffaldi (Italy), Gernot Bracht (Germany), Sam Livingstone (UK) and Tom Matano (United States), help choose the winner.

Mazda Australia’s national marketing manager, Alastair Doak, said: “All-New Mazda6 is one of our most stylish and sophisticated cars ever, so for it to be a finalist in the 2013 World Design Car of the Year against the likes of Aston Martin and Jaguar, two manufacturers known for their style, is extremely pleasing.”

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