Audi Suits Up to Reprise its Leading Role in Marvel's Iron Man 3
ZETLAND, AUSTRALIA – Marc 13, 2013: Audi has joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, LLC for the release of Marvel’s Iron Man 3, premiering in Australia on 24 April.
Audi will once again be highlighted throughout the entire film, building on the relationship of the first and second installments which saw the Audi R8, R8 Spyder, A8, S5, and Q7 all featured.
"Audi is excited to be showing off the brand's cutting edge technology and sleek design with the Audi R8 e-tron in Marvel's Iron Man 3," said Kevin Goult, General Manager, Marketing for Audi Australia Pty Ltd.
"The film is a strategic collaboration for the brand and ties in well with the release of the new R8 product update in Australia. The timing is ideal and it allows us to have some fun with the brand, and our range-topping vehicle. The partnership also fits extremely well with the ‘film pillar’ of our brand sponsorship strategy in Australia.
“The position of the R8 is that it’s an innovation leader, and the Iron Man character consistently evolves throughout the trilogy as he masterminds new trends in technology and engineering. It’s ideal for R8 - the perfect partner in fact.”
Robert Downey Jr. reprises his role as Tony Stark, the title character in the film, whose Super Hero alter ego Iron Man is the result of an extremely versatile and indestructible high-tech armor suit. Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype.
Oscar winner Gwyneth Paltrow also returns as Virginia "Pepper" Potts, CEO of Stark Industries and girlfriend of Tony Stark, who drives an Audi S7 Sportback.
Echoing the same sentiment EVP Worldwide Marketing Partnerships Bob Sabouni said, “We are thrilled to once again team up with our friends at Audi. With an extraordinary mix of style and cutting edge technology, these two global brands have always been a great fit!"