The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Bowled Over! International Cricket Council Takes Delivery of Luxury Hyundai Models

PHOTO (select to view enlarged photo)

CANBERRA – Marc 12, 2013: Hyundai Motor Company, the fastest-growing automaker by brand, has this week handed over the keys to its top luxury models to the International Cricket Council (ICC), the global governing body for the sport. This is the latest stage of the highly successful partnership between the two high profile organisations.

The ICC received delivery of three Hyundai vehicles (1 Equus sedan and 2 Genesis sedans). The Equus provides the ICC with the perfect large luxury executive saloon for town travel ensuring exceptional comfort for city transfers. An array of premium features and design elements ensure drivers and passengers are able to fully enjoy the pinnacle of automotive luxury. To be used for transporting VIP visitors and ICC Executives, the Equus and Genesis combine the state-of-the-art technology, superior levels of comfort, and stylish interior and exterior design.

At an official handover ceremony, held at the Hyundai Juma Al Majid showroom in Deira, Dubai, Chief Executive of the ICC, David Richardson accepted the vehicle keys and said, “The ICC is fortunate to work with such a globally renowned and innovative company as Hyundai and we look forward to experiencing these exceptional vehicles on a daily basis.”

On handover of the vehicles, Managing Director of Hyundai Middle East, Tom Lee commented, “We are proud to be associated with ICC as an official partner and are delighted to hand over our premium range of cars. We are certain that the stylish design, refined levels of comfort and cutting-edge technology will be appreciated by all those who drive or ride in these vehicles.”

The ICC, which is based in Dubai, is the global governing body for international cricket, encompassing men’s, women’s and youth participation and competition, and has 106 member countries across five continents.

Hyundai, the world’s fastest-growing automaker by brand, signed a five-year deal with the ICC in 2011 to become the organisation’s first official car sponsor. The agreement, which also covers the ICC World Twenty20, ICC Champions Trophy, ICC Cricket World Cup, is part of Hyundai’s efforts to expand its global sports marketing activities and boost its brand image worldwide.

Hyundai maintains a high profile partnership with FIFA, which covers the next three FIFA World Cups, while the company is involved in a variety of other sports, including golf, ski jumping, and WRC across a number of key global markets.