Research and Markets: A Survey of Existing and Potential Smart Key Customers in EU: 75% of Owners Are Expecting To Specify Smart Key Again On Their Next Vehicle, But 88% of Them Expect It to Be Standard


DUBLIN-March 11, 2013: Research and Markets (Research and Markets Smart Keys ) has announced the addition of the "A Survey of Existing and Potential Smart Key Customers in EU" report to their offering.

“A Survey of Existing and Potential Smart Key Customers in EU”

Smart key systems may have been available in Europe since 1999, but customer awareness and fitment rates have started to rise more rapidly since 2010. This gives OEM's an opportunity to retain and attract new customers but only if they understand customers perceptions and needs for smart key systems.

SBD's European End-Customer Survey aims to help OEMs and suppliers to identify these areas. Recording detailed responses from 600 customers across France, Germany and UK, the survey categorises all customers into 5 typical profiles - creating an easy 4-step process to increase sales of smart key systems.

Designed as part of the SBD Secure Car research package into the next generation of smart key systems, this report helps you to stay in touch with customers of today and define the correct strategy for the smart keys of tomorrow.

This report will help you:

- Understand customer awareness and attitudes towards smart key technology on new passenger cars across Europe.

- Learn the customer perception of smart key functionality and usability.

- Develop the next generation of smart key related technologies such as enhanced key fob functions that match customer expectations but calm their concerns.

- Identify the most successful strategy for offering smart key systems to the consumer.

Key Topics Covered:

1. Introduction to smart key survey

2. Executive summary

3. Analysis of results

4. Full results

5. Contact information

6. Glossary

For more information visit Research and Markets Smart Keys

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: