Mercedes-Benz Is The UK's Number One Premium Brand In February 2013


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MILTON KEYNES, UNITED KINGDOM – Marc 7, 2013: Mercedes-Benz finished February as the leading premium brand in the UK, according to registration figures released by the SMMT today. Not only this, but, in AMG, it remains the fastest growing performance brand in the UK.

A total of 3,329 cars were registered by Mercedes-Benz in February – a gain of 13.5 per cent.

According to the SMMT figures, nine market segments are led by Mercedes-Benz cars. The C-Class Saloon, C-Class Coupé, E-Class Saloon, E-Class Estate, E-Class Coupé, E-Class Cabriolet, SLK-Class, CLS-Class and S-Class each occupy the top spot in their respective, hard-fought segments.

Once again, the C-Class appeared in the top 10 registration figures in the UK – achieving ninth place.

Performance brand AMG recorded another very strong month – achieving a phenomenal 167.8 per cent gain in registrations compared to the same period last year. Leading the gain was the C 63 AMG Coupé, registrations finishing 188.9 per cent up in February.

Registrations of Mercedes-Benz Estate cars showed significant gains - the C-Class Estate finished February up by 71.1 per cent and the E-Class Estate by 29.8 per cent.

Likewise, the B-Class, introduced to the market in early 2012, is thriving – with registrations up by 277.1 per cent.

A successful month was also recorded by smart – the fortwo achieving a 32.8 per cent rise in registrations.

Marcus Breitschwerdt, President and CEO of Mercedes-Benz UK commented: ‘To be the Number One premium brand in the UK in February is a great achievement and testament to the hard work and commitment of my colleagues throughout the Retailer network and at Mercedes-Benz UK. Now we’ll be devoting even more energy to achieving it again, as this is a result we’ll be aiming to repeat as the year goes on. With exciting new models, including the CLA and New E-Class on the verge of arriving in the UK, we are in a fantastic position for the future.’

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