MPTF Announces Continuation Of Partnership With The FIAT Brand Through Auction Program Of Celebrity-Driven 2013 Fiat 500e Vehicles
FUNDS RAISED DURING UPCOMING FIAT 500e "INTO THE GREEN" EVENTS TO BENEFIT MPTF
BEVERLY HILLS, CA--March 6, 2013: MPTF is proud to announce the continuation of its partnership with the FIAT brand following the success of this year's "Night Before" event by inviting celebrities to drive and experience the all-new, all-electric 2013 Fiat 500e as part of the new FIAT "Into the Green" Program, culminating at an auction of the celebrity-driven Fiat 500e vehicles on October 12 th at the Hugh Jackman & Friends Live event to benefit MPTF, with a goal of raising $500,000 for the organization.
"The FIAT brand's support of MPTF continues well beyond the 'Night Before' with the upcoming auction of the Fiat 500e and we are extremely grateful," said Jeffrey Katzenberg, Chairman of MPTF Foundation.
FIAT was one of the presenting sponsors at the 11th annual MPTF "Night Before" event, held each year the evening before the Academy Awards. At this year's benefit, FIAT raffled off a new 2013 Fiat 500e vehicle to winner, actor Andy Garcia as part of their initiative to benefit MPTF.
The FIAT "Into the Green" Program, created in November 2012, was designed with the aim of promoting and raising awareness of the all-electric 2013 Fiat 500e. The VIP program will loan a Fiat 500e to select celebrities for periods of up to three months beginning in April. All proceeds from the October 12 th auction of these celebrity-driven vehicles will support MPTF in providing its services of healthcare, financial relief and retirement living to the more than 150,000 people it helps yearly.
The proceeds of "Into the Green" will specifically be used to support the Country House Fund -- a fund dedicated to MPTF residents in need. A portion of the funds raised will also be used towards the new environmental initiative of converting the MPTF Wasserman Campus into a drought-resistant facility, ensuring the Campus will remain a beautiful environmentally-friendly residence for industry veterans to live.