Mazda Tops Two Segments With Record February Sales
VICTORIA, AUSTRALIA – Marc 5, 2013: Mazda took the number one position across the light and small segments last month as it secured industry second place with a record February sales tally of 8,728 new cars, utilities and SUVs, according to VFACTS figures released today.
With monthly records for January and February now banked, Mazda remains the country’s leading full-line importer.
Year-to-date sales of 17,640 and a market share of 10.0 per cent give Mazda the perfect foundation to continue a pattern of solid sales growth.
For the second time this year, Mazda3 was again the country’s most popular vehicle with 3,378 finding homes in February as it topped the small car segment.
Continuing to prove that Mazda 2 really does offer all the best things in one place, 1,538 were sold last month to take light car honours.
Mazda’s popular CX-5 continues to sell strongly, with 1,319 sales keeping it ahead of its rivals in the competitive SUV medium segment year-to-date. With 2,944 sales so far this year, CX-5 remains Australia’s favourite SUV.
With the CX-5 now available with a more powerful 2.5 litre petrol engine in its AWD range, its popularity doesn’t look like abating.
In a further boost, BT-50 had its biggest month on record with 1,342 sales and Mazda6 comfortably holds the title of Australia’s favourite medium import with 747 February sales in just its second full month of sales since launch.
Mazda Australia managing director, Doug Dickson said, “Once again we would like to thank our customers for turning out for Mazda in the opening months of 2013. Support for all of our core products is very satisfying and boosts our confidence for another great year.”