Chrysler Group and its Metro Detroit Dealers Pitch in Again to Support United Way for Southeastern Michigan
AUBURN HILLS, MI--March 4, 2013: Chrysler Group LLC announced today that its unique fundraising initiative for United Way for Southeastern Michigan was so successful in December that the Company and its Detroit metro dealerships will repeat it again this month.
Chrysler Group and its 42 Detroit metro dealers raised $514,300 for United Way by donating $100 for every Chrysler, Jeep, Dodge, Ram and FIAT vehicle sold during the month of December.
This time Chrysler Group and its dealerships will set aside $100 per vehicle sold during the month of March with the ultimate goal of reaching a combined December and March donation of $1 million.
"Chrysler Group and our Detroit area dealers are proud of the accomplishment we achieved in December, but neither of us wanted to stop there," said Scott Garberding, Chrysler Group LLC Campaign Co-Chair and Senior Vice President of Manufacturing/World Class Manufacturing. "We are eager to collectively help others in the community by raising additional funds for United Way. March typically is a strong month for Chrysler Group sales, so we are confident that this extended fundraiser will hit the new mark that we have set."
This sales promotion is part of the Company's efforts to support United Way's annual community giving campaign. Chrysler Group Chairman and CEO Sergio Marchionne, who also serves as United Way for Southeastern Michigan's Campaign Chair, kicked-off the campaign in September with a symbolic torch lighting ceremony on Detroit's Hart Plaza to announce a $35 million fundraising goal for the organization.