The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

BRZ Buyers Surprise Subaru

PHOTO (select to view enlarged photo)

MELBOURNE – Marc 4, 2013: Sales of Subaru’s multi-award winning BRZ sports coupe have revealed some departures from the brand’s traditional sales trends, according to figures released today.

Victoria, Western Australia and South Australia are proving exceptionally strong markets for BRZ, selling well above the usual Subaru ratios.

Victoria accounts for 17 per cent of BRZ sales, compared to the average Subaru figure of 12 per cent across all other models.

WA is also a strong BRZ performer, with 13 per cent, versus eight per cent on the rest of the Subaru range.

SA represents nine per cent of BRZ sales, against six per cent for the balance of the range.

However, the figure is starkly reversed in Tasmania, which only accounts for one per cent of BRZ sales, compared to three percent for the range.

Nick Senior, Managing Director, Subaru Australia, said: “It goes to show that Tasmania prefers their All-Wheel Drive Subarus!”

He added: “The over-representation of BRZ sales in Melbourne and Perth is not a surprise. “Historically, performance WRX and WRX STI sales have also been significantly stronger in these regions.

“Indeed, the surge in WRX sales, which began in 1997, was first noted in Perth, then Melbourne.”