Nissan Shifts to a Higher Gear with Tenth Consecutive Monthly Sales Record


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VICTORIA, AUSTRALIA – Marc 4, 2013: Nissan has advanced to new heights in its continued Australian sales climb by delivering 8,225 news cars in February, 32 per cent higher than the same time last year.

It is the tenth consecutive local sales record since April 2012 for the fast-growing automotive brand and its third-highest sales month on record in Australia.

The result arrives on the back of Nissan’s impressive sales performance in January, where the company grew 34 per cent compared to the same month in 2012. February’s stand-out result further asserts the company’s long-term growth intentions in Australia. It also signals to the local industry that Nissan is on track to pass some big names in the nation’s automotive sales ranks.

With one month remaining in Nissan’s fiscal year (April-March), the company is 23 per cent ahead compared to the same time last year and is poised to establish an Australian sales record for this fiscal-year period.

“Nissan’s momentum in Australia is strong and continues to build,” said Nissan Australia Managing Director and CEO, William F. Peffer Jr. “Our results since April last year have been tremendous but we are a long way from the peak of our local sales potential, especially with so many new and updated Nissan models still to be released this year.

“We estimate 2013 will be the year Nissan overtakes some top-selling car brands in Australia.”

Turbo-charging Nissan’s sales result last month was the all-new Nissan Pulsar Sedan. In its first month of sales in Australia, 1,275 examples hit local roads. It was a strong start for the iconic nameplate, which made its return to Australia at the end of January. And with the all-new Pulsar Hatch only a few months away, it’s set to carve out its unfair share of the local Small Car market.

Other Nissan Australian sales highlights in February are listed below. Please note Nissan’s fiscal year is from April to March.

Dualis

  • Best monthly sales result ever for Dualis (more than 1,500 sold)
  • Dualis up 70 per cent compared to February 2012
  • Dualis up 52 per cent fiscal year-to-date (FYTD)
  • No Nissan model has ever achieved over 1,500 units in the small SUV segment (going back to 2004 data)

    X-Trail

  • Best February sales result for X-TRAIL
  • X-TRAIL up 21 per cent FYTD

    Navara

  • Best ever sales result for Navara FYTD (more than 25,000 new Navaras sold)
  • Best February sales result for Navara
  • Best 4x2 Navara result since June 1994

    Almera

  • Best monthly sales result for Almera

    370Z

  • 370Z up 64 per cent up compared to February 2012

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