Mazda achieved its second-best February since 1994 with 24,936 vehicles sold


mazda 6
2013 Mazda 6

- Four Vehicles Post Historical Sales Numbers -

IRVINE, Calif., March 1, 2013 -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,936 vehicles, representing a decrease of 2.8 percent versus last year.  Year-to-date sales through February are down 6.8 percent versus last year, with 46,255 vehicles sold.

Key February sales notes:

  • Mazda achieved its second-best February since 1994 with 24,936 vehicles sold.
  • The all-new 2014 Mazda6, Mazda's second vehicle to launch with the full suite of SKYACTIV TECHNOLOGY, continues its strong sales start with 1,300 vehicles sold in February.  Demand for this all-new vehicle still outweighs availability as vehicles make their way to dealerships.
  • Mazda5 celebrated its best-ever February with 2,260 vehicles sold, accounting for a 48.8 percent increase versus last year.
  • Mazda3 recorded its second-best February ever, with 10,554 vehicles sold.
  • CX-5 achieved its second-best month of sales since it was launched a year ago, with 5,451 vehicles. 
  • CX-9 experienced a 27.8 percent YOY increase, representing 2,594 vehicles sold and its second-best February ever.
  • In the U.S., Mazda's total SKYACTIV TECHNOLOGY vehicle sales for February (comprised of the 2014 Mazda6, CX-5 and certain models of the 2013 Mazda3) accounted for 57.0 percent of the company's total sales for the month.


Month-To-Date

Year-To-Date



















Feb


Feb


%


% MTD

Feb


Feb


%


% YTD



2013


2012


Change


DSR

2013


2012


Change


DSR

















Mazda2


1,028


2,701


(61.9)%


(60.4)%

2,571


5,731


(55.1)%


(55.1)%

Mazda3


10,554


11,275


(6.4)%


(2.5)%

18,628


20,475


(9.0)%


(9.0)%

Mazda5


2,260


1,519


48.8%


55.0%

4,140


2,685


54.2%


54.2%

Mazda6


2,702


5,101


(47.0)%


(44.8)%

4,849


10,030


(51.7)%


(51.7)%

MX-5 Miata


347


434


(20.0)%


(16.7)%

662


740


(10.5)%


(10.5)%

RX-8




13


(100.0)%


(100.0)%

-


31


(100.0)%


(100.0)%

CX-5


5,451


357


1426.9%


1490.5%

10,695


357


2895.8%


2895.8%

CX-7




2,106


(100.0)%


(100.0)%

-


5,231


(100.0)%


(100.0)%

CX-9


2,594


2,030


27.8%


33.1%

4,710


4,117


14.4%


14.4%

Tribute




115


(100.0)%


(100.0)%

-


250


(100.0)%


(100.0)%

















Total Vehicles
































CARS


16,891


21,043


(19.7)%


(16.4)%

30,850


39,692


(22.3)%


(22.3)%

TRUCKS


8,045


4,608


74.6%


81.9%

15,405


9,955


54.7%


54.7%

















TOTAL


24,936


25,651


(2.8)%


1.3%

46,255


49,647


(6.8)%


(6.8)%

































MEMO:
































IMPORT CAR


15,489


15,942


(2.8)%



27,967


29,662


(5.7)%



IMPORT TRUCK


8,045


4,493

4,400

79.1%



15,405


9,705


58.7%



IMPORT TOTAL


23,534


20,435


15.2%



43,372


39,367


10.2%



















DOMESTIC CAR


1,402


5,101


(72.5)%



2,883


10,030


(71.3)%



DOMESTIC TRUCK


-


115


(100.0)%



-


250


(100.0)%



DOMESTIC TOTALS


1,402


5,216


(73.1)%



2,883


10,280


(72.0)%



Selling Days


24


25





49


49






 

 

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