Toyota Motor Sales Continues To See Steady Growth In February


toyota prius (select to view enlarged photo)
2013 Toyota Prius

All-new Avalon and RAV4 post record sales; Trucks outperform cars

TORRANCE, CA--March 1, 2013:  Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2013 sales results of 166,377 units, an increase of 8.7 percent on a daily selling rate (DSR) basis. Unadjusted for 24 selling days in February 2013 versus 25 in February 2012, TMS sales were up 4.3 percent over the year-ago month.   

Toyota Division posted February total sales of 149,038 units, up 8.7 percent year-over-year on a DSR basis.  Volume-wise, Toyota Division sales increased 4.4 percent over February 2012. 

"Despite rising gas prices, severe winter storms and concerns about the federal budget, February was a good indication of the overall strength of the market," said Bill Fay, group vice president and general manager, Toyota Division. "With the most fuel efficient full line of vehicles, Toyota is well positioned, and we're encouraged by very positive consumer reaction to our new Avalon and RAV4."

Lexus Division reported February total sales of 17,339, up 8.3 percent on a DSR basis and up 3.9 percent by raw volume, compared to the same period last year. 

Other Highlights:

  • Avalon posted its best month since November 2007, up 63.1 percent with sales of 5,703 units
  • RAV4, bolstered by sales of the all-new 2014 model, recorded its best-ever February with sales of 13,329 units, up 5.1 percent
  • Corolla sales of  24,999 units were up 12.9 percent
  • Camry posted sales of 31,270 units, while the Prius Family recorded sales of 17,812
  • Total TMS truck sales of 70,051 units, up 16.1 percent
  • Total TMS Hybrid sales were 26,966 units, up 2.3 percent on a DSR basis
  • Both Tundra and Highlander posted their best February sales since 2008, up 15.5 and 14.1 percent, respectively
  • Tacoma recorded sales of 12,644 units, up 18.5 percent, its best February since 2008
  • Lexus RX sales of 6,938, up 19.8 percent
  • Lexus ES sales of 4,817, up 60.7 percent

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume (compared to the year-ago month).

TOYOTA  U.S. SALES SUMMARY

February, 2013











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2013

2012

CHG

CHG 

2013

2012

CHG

CHG 

TOTAL TOYOTA

166,377

159,462

8.7

4.3

324,102

284,002

14.1

14.1

TOTAL TOYOTA DIV.

149,038

142,780

8.7

4.4

290,552

255,046

13.9

13.9

TOTAL LEXUS

17,339

16,682

8.3

3.9

33,550

28,956

15.9

15.9










YARIS

2,045

3,612

-41.0

43.4

4,942

6,622

-25.4

-25.4

COROLLA

24,999

22,151

17.6

12.9

48,821

40,139

21.6

21.6

PRIUS

17,812

20,593

-9.9

13.5

33,584

32,148

4.5

4.5

CAMRY

31,270

34,543

-5.7

-9.5

63,167

62,838

0.5

0.5

AVALON

5,703

3,497

69.9

63.1

10,543

6,716

57.0

57.0

SCION FR-S

1,369

0

NA

NA

2,812

0

NA

NA

SCION iQ

331

864

-60.1

61.7

626

1,238

-49.4

-49.4

SCION xD

596

818

-24.1

27.1

1,220

1,470

-17.0

-17.0

SCION xB

1,512

1,611

-2.2

-6.1

2,779

2,811

-1.1

-1.1

SCION tC

1,244

1,649

-21.4

24.6

2,508

2,958

-15.2

-15.2

TOTAL SCION

5,052

4,942

6.5

2.2

9,945

8,477

17.3

17.3

TOTAL TOYOTA DIV. CAR

86,881

89,338

1.3

-2.8

171,002

156,940

9.0

9.0










CT

1,182

1,642

-25.0

28.0

2,183

2,667

-18.1

-18.1

HS

1

150

-99.3

99.3

1

302

-99.7

-99.7

IS

1,532

2,095

-23.8

26.9

2,918

3,905

-25.3

-25.3

ES

4,817

2,997

67.4

60.7

10,003

5,407

85.0

85.0

GS

1,108

2,397

-51.8

53.8

2,207

2,490

-11.4

-11.4

LS

803

517

61.8

55.3

1,880

1,090

72.5

72.5

SC

0

0

NA

NA

0

2

-100.0

100.0

LFA

2

6

-65.3

66.7

5

10

-50.0

-50.0

TOTAL LEXUS CAR

9,445

9,804

0.4

-3.7

19,197

15,873

20.9

20.9

TOTAL TOYOTA CAR

96,326

99,142

1.2

-2.8

190,199

172,813

10.1

10.1










RAV4

13,329

12,679

9.5

5.1

24,939

22,498

10.8

10.8

FJ CRUISER

1,355

1,047

34.8

29.4

2,587

1,755

47.4

47.4

VENZA

3,745

2,671

46.1

40.2

7,116

5,131

38.7

38.7

HIGHLANDER

9,310

8,156

18.9

14.1

18,141

15,012

20.8

20.8

4RUNNER

3,979

3,070

35.0

29.6

8,464

5,989

41.3

41.3

SIENNA

9,209

7,655

25.3

20.3

16,990

13,960

21.7

21.7

SEQUOIA

1,064

1,040

6.6

2.3

2,244

2,108

6.5

6.5

LAND CRUISER

216

122

84.4

77.0

493

241

104.6

104.6

TOTAL TOYOTA DIV. SUV

32,998

28,785

19.4

14.6

63,984

52,734

21.3

21.3










TACOMA

12,644

10,674

23.4

18.5

24,266

19,572

24.0

24.0

TUNDRA

7,306

6,328

20.3

15.5

14,310

11,840

20.9

20.9

TOTAL TOYOTA DIV. PICKUP

19,950

17,002

22.2

17.3

38,576

31,412

22.8

22.8

TOTAL TOYOTA DIV. TRUCK

62,157

53,442

21.2

16.3

119,550

98,106

21.9

21.9










RX

6,938

5,792

24.8

19.8

12,332

10,830

13.9

13.9

GX

628

703

-6.9

10.7

1,361

1,581

-13.9

-13.9

LX

328

383

-10.8

14.4

660

672

-1.8

-1.8

TOTAL LEXUS TRUCK

7,894

6,878

19.6

14.8

14,353

13,083

9.7

9.7

TOTAL TOYOTA TRUCK

70,051

60,320

21.0

16.1

133,903

111,189

20.4

20.4










SELLING DAYS

24

25



49

49



DSR = DAILY SELLING RATE







TOYOTA  U.S. SALES SUMMARY

February, 2013











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2013

2012

CHG

CHG 

2013

2012

CHG

CHG 

* NORTH AMERICAN BUILT VEHICLES

















COROLLA

24,936

19,098

36.0

30.6

48,708

34,708

40.3

40.3

CAMRY

31,257

34,526

-5.7

-9.5

63,139

62,803

0.5

0.5

AVALON

5,703

3,497

69.9

63.1

10,543

6,716

57.0

57.0

RAV4

7,652

11,088

-28.1

31.0

16,410

19,548

-16.1

-16.1

VENZA

3,745

2,671

46.1

40.2

7,116

5,131

38.7

38.7

HIGHLANDER

8,844

7,640

20.6

15.8

17,191

14,091

22.0

22.0

SIENNA

9,209

7,655

25.3

20.3

16,990

13,960

21.7

21.7

SEQUOIA

1,064

1,040

6.6

2.3

2,244

2,108

6.5

6.5

TACOMA

12,644

10,674

23.4

18.5

24,266

19,572

24.0

24.0

TUNDRA

7,306

6,328

20.3

15.5

14,310

11,840

20.9

20.9










RX

5,925

4,629

33.3

28.0

10,162

8,230

23.5

23.5










TOTAL

118,285

108,846

13.2

8.7

231,079

198,707

16.3

16.3

N.A. VEHICLES % OF TOTAL

71.1%

68.3%



71.3%

70.0%












TOYOTA DIV. IMPORT CAR

24,985

32,217

-19.2

22.4

48,612

52,713

-7.8

-7.8

LEXUS IMPORT CAR

9,445

9,804

0.4

-3.7

19,197

15,873

20.9

20.9

TOYOTA DIV NA BUILT CARS

61,896

57,121

12.9

8.4

122,390

104,227

17.4

17.4

TOTAL TOYOTA CARS

96,326

99,142

1.2

-2.8

190,199

172,813

10.1

10.1










TOYOTA DIV. IMPORT TRUCK

11,693

6,346

91.9

84.3

21,023

11,856

77.3

77.3

LEXUS IMPORT TRUCK

1,969

2,249

-8.8

12.4

4,191

4,853

-13.6

-13.6

TOYOTA DIV NA BUILT TRUCK

50,464

47,096

11.6

7.2

98,527

86,250

14.2

14.2

LEXUS NA BUILT TRUCK

5,925

4,629

33.3

28.0

10,162

8,230

23.5

23.5

TOTAL TOYOTA TRUCK

70,051

60,320

21.0

16.1

133,903

111,189

20.4

20.4










SELLING DAYS

24

25



49

49



DSR = DAILY SELLING RATE

















--CURRENT MONTH--


--CALENDAR YEAR TO DATE--


Memo:

2013

2012

DSR % D


2013

2012

DSR % D


Toyota Prius Sedan

11,428

16,469

-27.7%


21,113

24,969

-15.4%


Toyota Prius V (only)

2,543

4,083

-35.1%


5,065

7,138

-29.0%


Toyota Prius C (only)

3,148

20

16295.8%


5,839

20

29095.0%


Toyota Prius Phv (only)

693

21

3337.5%


1,567

21

7361.9%











 

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