21st.com Ranked Number One for Site Responsiveness in Recent Keynote Study of Auto Insurance Websites
Wilmington, DE--Feb. 28, 2013 -- Keynote, a global leader in internet and mobile cloud testing and monitoring, has ranked the 21st Century Insurance website, 21st.com, the top in the industry based on technical quality and responsiveness (transaction time), and number three in reliability (up-time).
"21st Century Insurance is proud to earn the best in class ranking for responsiveness," said Ken Murray, head of e-Business for 21st Century Insurance. "Being recognized as the industry's leading site for responsiveness and number three in reliability by a trusted third-party like Keynote is a testament to the work we have done to continually enhance the design, functionality and technical quality of 21st.com."
Winners of Keynote Competitive Research studies are invited to participate in the company's Online Excellence Program, which recognizes the "best of the best" web sites as ranked in the studies. The rankings are based on responses from real users, who were observed as they accomplished tasks on each of the sites studied.
Keynote measured a typical transaction of researching and obtaining an auto insurance policy quote online. Each measured transaction began at the site's home page and then followed the process of obtaining information and requesting an auto insurance quote on the site. Based on the thousands of transactions monitored over the course of the study, 21st Century Insurance ranked first for responsiveness and third in reliability.