Ford eNews - Feb. 27, 2013
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DEARBORN, MI--Feb. 27, 2013:
U.S. News & World Report puts Ford tops in value
For the second straight year, Ford dominates the U.S. News & World
Report 2013 Best Cars for the Money rankings with six Ford vehicles
offering consumers the most bang for their buck. The 2013 Focus, Fusion,
Fusion Hybrid, Taurus, Escape and Edge captured awards based on their
outstanding value and critical acclaim. Click here for more.
In California, Fusion Energi gets to
go faster
Californians now have another Ford vehicle option to get them where
they're going even faster with the all-new Fusion Energi plug-in hybrid
just approved for use in the state's high-occupancy vehicle lanes. This
means Ford, along with Toyota, now has more vehicles that qualify for California's HOV lanes than any other
automaker.
'La Linea' helping Ford gain hybrid traction
Ford's new hybrids are luring more Toyota owners out of their Priuses
and the "La Linea" ads for C-MAX Hybrid are responsible for some of this
momentum. The unique advertising campaign launched last fall as C-MAX
Hybrid hit showrooms, resonating well with customers and helping C-MAX
become the fastest-selling hybrid ever at launch. The "La Linea" ads will
continue into 2013 as Ford targets a much larger share of the hybrid
market.
Van Dyke Transmission -- Ford's first North
American zero waste-to-landfill
A local group at Ford's Van Dyke Transmission Plant has come up with a
way to properly manage the waste resulting from giant fabric cooling
filters, finding separate recyclers for the filters and the materials they
contain. Van Dyke now diverts 15 tons of
waste-from-landfill a month, and exemplifies Ford's progress in reducing
the amount of waste it generates globally. Plans call for waste-to-landfill
to drop to just 13.4 pounds -- or 40 percent --
per vehicle by 2016.
Ford invests millions in Cleveland
plant
To meet rising consumer demand for the award-winning 2.0-liter
EcoBoost engine, Ford is investing nearly $200 million and adding 450 new jobs at its
Cleveland Engine Plant. The hiring builds on the creation of more than
8,100 salaried and hourly jobs in the U.S. last year
Ford extends commitment to app developers
Ford expanded its commitment to help encourage the growing community of
automotive app developers by announcing it will contribute the software for
AppLink, the Ford-developed in-car smartphone app
interface, to GENIVI Alliance. Ford becomes the first American automaker to
contribute proprietary source code from one of its products to an
open-source project.
Ford first to launch Spotify in the car
Spotify, the leading on-demand music streaming service providing access
to a catalog of more than 20 million songs globally is now compatible with
Ford SYNC AppLink for simple hands-free, voice-activated
entertainment while driving.