New-Car Sales Expected To Stay On Course Despite Expired Payroll Tax Holiday


PHOTO (select to view enlarged photo)

Kelley Blue Book Analysts Predict 15.3 Million SAAR, Especially Strong Month for Pickup-Truck Sales

IRVINE, Calif., Feb. 26, 2013; For the month of February 2013, analysts predict new-car sales will maintain the momentum from the previous three months and hit 15.3 million seasonally adjusted annual rate (SAAR), a 3.4 percent year-over-year improvement, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information.  Although shy of the 14 percent annual gain the auto industry experienced in January, sales should improve more than 7 percent after adjusting for the number of selling days in February. 

"Similar to previous months, consumers will be lured to dealer showrooms by low finance rates, affordable lease payments, and most importantly, new and compelling product," said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book.  "As of February 1, approximately 80 percent of new vehicles available for sale were model-year 2013, so consumers should have no problem locating a newly redesigned 2013 Ford Fusion, Honda Accord, Nissan Altima or Chevrolet Malibu." 

Although sales are expected to maintain a steady course in February, a recent Quick Poll among in-market car shoppers conducted by Kelley Blue Book's Market Intelligence team indicates that many consumers are beginning to feel the pinch from the expiration of the 2 percent payroll tax holiday.  When asked if the increase in the payroll tax impacted their new-vehicle purchase timeline, 39 percent indicated that they planned to delay their purchase, 28 percent responded that the tax increase didn't impact their purchase timeline in any way, while 27 percent indicated that they would reduce the amount they planned to spend on their next purchase.  Although Kelley Blue Book analysts have yet to detect a measurable slowdown in new-vehicle sales, they will keep an eye on the data in the weeks to come.

Manufacturers to Have Moderate Sales Gains in February
With sales expected to improve only 3 percent in February, gains for most manufacturers are expected to remain relatively modest overall.  Volkswagen is expected to post the best year-over-year improvement, thanks to strong sales from the Jetta and Passat.  Toyota is expected to improve 7.8 percent in February, led by sales of the Camry, Corolla and Prius. 

"With gas prices now approaching $3.75 per gallon nationally, Kelley Blue Book anticipates strong demand for fuel-efficient vehicles in February," said Gutierrez.  "Toyota's focus on fuel efficiency across its entire model lineup should help the brand's sales performance, both in February and in the months to come."

Kelley Blue Book:  Volkswagen and Toyota to Lead Modest Year-Over-Year Gains




Sales Volume

Market Share

Manufacturer

Feb-13

Feb-12

YOY%

Feb-13

Feb-12

YOY

General Motors

218,000

209,306

4.2%

18.4%

18.2%

0.2%

Ford Motor Company

192,000

178,644

7.5%

16.2%

15.5%

0.7%

Toyota Motor Company

172,000

159,423

7.9%

14.5%

13.9%

0.6%

Chrysler Group

139,000

133,521

4.1%

11.7%

11.6%

0.1%

American Honda

110,000

110,157

-0.1%

9.3%

9.6%

-0.3%

Hyundai-Kia

94,000

96,189

-2.3%

7.9%

8.4%

-0.5%

Nissan North America

102,000

106,731

-4.4%

8.6%

9.3%

-0.7%

Volkswagen

44,500

39,234

13.4%

3.7%

3.4%

0.3%

Total*

1,188,000

1,149,432

3.4%

-

-

-

*Includes brands not shown

Source: Kelley Blue Book Automotive Insights and

historical data pulled from OEM sales announcements







Pickup Trucks to Lead Gains in February
Full-size pickup truck sales should be especially strong this month, due to generous cash rebates and ample inventory for all segment competitors.  Consumers will find as much as $5,000  in cash rebates on the Ford F-Series, Chevrolet Silverado and Ram pickups because of a more than 100 days supply of inventory for each.  Shoppers looking for a Chevrolet Silverado or GMC Sierra likely will find the most compelling offers as General Motors tries to liquidate remaining inventory in anticipation of the arrival of its next generation of pickups in the second quarter of this year.  Further helping sales of pickup trucks has been the steady rise in housing starts.  Sales of pickup trucks benefit from a strong housing market, so as the housing market continues to improve, Kelley Blue Book expects sales of pickup trucks to follow suit.

Kelley Blue Book:  Cash Rebates to Help Drive Sales of Pickups






Sales Volume

Market Share

Segment

Feb-13

Feb-12

YOY%

Feb-13

Feb-12

YOY

Mid-Size Car

213,000

210,282

1.3%

18.0%

18.3%

-0.3%

Compact Car

185,000

178,390

3.7%

15.6%

15.5%

0.1%

Compact Crossover

135,000

127,905

5.5%

11.4%

11.1%

0.3%

Full-Size Pickup Truck

136,000

123,319

10.3%

11.5%

10.7%

0.7%

Subcompact Car

58,000

56,176

3.2%

4.9%

4.9%

0.0%

Total*

1,188,000

1,149,432

3.4%

-

-

-

*Includes segments not shown

Source: Kelley Blue Book Automotive Insights and historical

data pulled from OEM sales announcements







About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book provides market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue BookŪ Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week.  Kelley Blue Book Co., Inc. is a wholly owned subsidiary of AutoTrader Group.

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/