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700,000th Subaru Sold in Australia


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MELBOURNE – Feb 26,2013: Now celebrating its 40th year in Australia, Subaru is marking another milestone, with the sales of its 700,000th vehicle locally.

The new generation Forester XT Premium was sold to a customer in Sydney last week.

Nick Senior, Managing Director, Subaru Australia, said: “It took 15 years for Subaru to sell its first 100,000 vehicles in Australia. The latest 100,000 has come in just 31 months.

“Australia has long been one of the top four markets worldwide for Subaru and the fact we’ve just passed 700,000 sales is clear proof of that.

“A significant number of those cars have been all-Wheel Drive, which has been widely accepted in Australia for its safety and fun driving benefits.

“Of course, more recently the rear-wheel drive BRZ sports coupe has been a winner for Subaru too.

“Whatever the technology, Australians love the durability, safety, engineering and retained value of Subarus, and the fact that Fuji Heavy Industries, the maker of our vehicles, goes the extra mile to test and calibrate vehicles for our unique road conditions, seems to be widely appreciated by our customers.”

The vast majority of Subaru sales are split between its Sports Utility Vehicle range, comprising Forester, Outback and Tribeca, and its passenger car range, with Impreza and Liberty.

Liberty has sold 137,260, up to the end of January this year, Impreza 153,000, Forester 172,629, Outback 81,167 and Tribeca 8053 – a massive 562,806 between them.