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FIAT Brand's Fiat 500e 'Into the Green' Program Continues During Oscar Week


fiat 500e (select to view enlarged photo)

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AUBURN HILLS, MI--Feb. 21, 2013:

  • The Fiat 500e "Into the Green" program continues to work the red carpet promoting and raising awareness of the first fully electric FIAT 500 production vehicle
  • Fiat 500e "Into the Green" program benefits the Motion Picture and Television Fund 

The Fiat 500e "Into the Green" program, which was launched this past November with the objective to build awareness for the first fully-electric Fiat 500, is ready to take the stage in 2013 during the week leading to "The Oscars." The FIAT brand will sponsor two "Into the Green" events, on Thursday, Feb. 21 in partnership with Vanity Fair and on Saturday, Feb. 23 in partnership with the Motion Picture and Television Fund (MPTF). The "Into the Green" program benefits the Motion Picture and Television Fund (MPTF).

"The Fiat 500e is not only environmentally friendly, but also socially responsible," said Tim Kuniskis, Head of FIAT Brand North America. "The Into the Green Initiative provides a great opportunity for us to work with the MPTF to support the entertainment community while celebrating the arrival of the first all-electric vehicle for the FIAT brand."

At each exclusive Fiat 500e "Into the Green" event, a celebrity is assigned a 2013 Fiat 500e which will be delivered in April of 2013 in conjunction with the vehicle's launch in the United States. The celebrity will then drive the Fiat 500e for a period of time before it is then auctioned off at a special event to benefit the Motion Picture Television Fund.

"Into the Green" programs have been held in past exclusive red carpet events that included the 2012 American Music Awards Pre-Show, the Geffen MOCA Fiat 500e vehicle launch and the 2012 Golden Globes viewing and after party.