NADA Expo Proves Positive for Ross Direct Digital
ORLANDO, FL--Feb. 20, 2013: This past weekend, the National Automobile Dealers Association (NADA) Convention & Expo, the automotive industry's event of the year and the world's largest international gathering place for franchised new-vehicle dealers, convened in Orlando. The NADA brought over 38,000 to Orange County Convention Center, including a team of employees from Ross Direct Digital, a direct mail firm with digital advertising applications based in Woodstock, GA, just north of Atlanta. As a marketing company, they now push digital solutions as well, taking auto dealers into the new digital frontier.
"So much of what we do is relationships in this industry," said Alex Woodward, Director of Business Development. "We want to come and meet the dealers who are as excited about their brand and advertising as we are."
So how does a medium size business in a big industry with the likes of Ford, General Motors and Toyota stand out at the Convention Center? The technology, big names, new cars and huge convention floor raises the bar. For Ross Direct Digital, creativity with a focus on direct mail and digital application was the easy answer: build a lounge and connect with dealers. Their lounge with full service bar, comfortable modern couches and hip colors executed one of the standout displays on the convention floor.
"We want to create a no-pressure lounge experience for auto dealers to escape the chaos of the expo floor and to relax in a casual environment to discuss their dealership's marketing needs," Mike Christopher added.
By the end of the long weekend, founder and President Todd Neidorf seemed very pleased with his team and the results of their time at the Orange County Convention Center. The opportunity to make the personal touch and spend time in the Convention Hall proved to be a positive endeavor. It enabled us to cultivate and nurture the relationships that are so critical to success in any industry.
Bill Locke wrapped up his participation before greeting a vendor he works with regularly, but rarely gets the opportunity to visit, by stating very certainly, "I have been attending the NADA conventions for over a decade, but this is the first time we've been an exhibitor and definitely will not be the last."