The Auto Channel
The Largest Independent Automotive Information Resource
Official Website of the New Car Buyer

Audi Ambassador and World No. 1 Yani Tseng just pipped for victory at ISPS Handa Women's Australian Open


PHOTO (select to view enlarged photo)

ZETLAND, AUSTRALIA – Feb 18, 2013: The ISPS Handa Women’s Australian Open finished on a knife edge at the Royal Canberra Golf Club with World Number 8 Korean, Jiyai Shin winning by just two strokes in front of Audi Ambassador and World Number 1, Yani Tseng (Taiwan).

Shin, a runner-up at the Open in 2008, claimed the first LPGA Tour event of the year after a final round 1-under par 72 to hold off Taiwanese World Number 1, Yani Tseng who fired a spectacular closing round 7-under par 66 to finish second.

Celebrating it’s first major women’s golf sponsorship in 2013, German luxury carmaker, Audi, was the official vehicle partner of the ISPS Handa Australian Women’s Open. Every athlete was chauffeured by the German brand throughout the ACT-based event. The high calibre of international and national-ranked players, high attendance rates and perfect conditions added to the success of Audi’s sponsorship which clearly highlighted the brand’s close connection with golf and it’s strong belief that Vorsprung durch Technik drives golf in the same that it drives the Audi brand to succeed.

Audi Ambassador, Yani Tseng, 23, took home three wins on the LPGA Tour in 2012, and being a two-time former champion at this event, was unlucky not the secure the win after a great comeback.

“I was always feeling good here and I tried my best. I think on Sunday I got some pretty good lucky bounces too, because I didn’t drive as well as I did the last few days. But, I got some good bounces, kicking onto the fairway, hitting the tree, and bouncing back to the fairway, so it’s kind of really lucky. To finish 7 under par, I’m very happy for the whole week. On the last hole I just tried a little bit too hard,” Yani Tseng said.

In addition to the VIP vehicle fleet at the event for all of the players, Audi also invited guests from it’s Canberra dealership each day and supported spectators with a spectacular ‘Audi Village’ overlooking the 10th tee. Spectators were able to try their hand at driving under the expert tutelage of former pro golfer turned coach, Stuart Long, who used the latest Trakmaster technology to track and improve the swing of every guest. The philosophy of the Audi brand, Vorsprung durch Technik, equally applies to the technical game of golf.

Audi’s sponsorship of golf in Australia is comprehensive, with the brand’s high profile amateur tournament, the Audi Quattro Cup, running since 1997. Last year, the Australian national champions of the Audi Quattro Cup went on to win the World Championship event, hosted by AUDI AG at the Cape Arabella Golf Club in South Africa.

The company’s new golf strategy kicked off in 2012 with a corporate partnership with Golf Australia, plus the announcement of major sponsorships with the Australian Amateur Championships and the ISPS Handa Australian Women’s Open.