Subaru "Share the Love" Donations Reach $25 Million
-- Subaru owners generate just over $5 million in charitable donations in fifth-annual "Share the Love" event
-- $25 million donated to charities over the last five years
CHERRY HILL, NJ--Feb. 15, 2013: Subaru of America, Inc. today announced it has donated $25 million to nonprofits over the past five years through its signature "Share the Love" event. During the "Share the Love" event held at the end of each year, Subaru donates $250 for every new Subaru vehicle sold or leased. Customers who purchase or lease a vehicle during that period select one of five charities to receive the donation. The fifth-annual "Share the Love" event will deliver donations to following charities:
- Alzheimer's Association
- The ASPCA (The American Society for the Prevention of Cruelty to Animals)
- Meals On Wheels Association of America
The charitable contributions from "Share the Love" have funded a diverse range of projects including wish-granting, meal delivery to senior citizens, animal health services, Alzheimer's research, and support for military members and their families.
"We are honored to be able to support both our owners' passions and the work of these amazing organizations," said Subaru Chief Marketing Officer Dean Evans. "'Share the Love' is a very special event and Subaru is proud to have donated $25 million over the last five years."
In addition to the 2012 "Share the Love" partners, Subaru owners have also delivered support to the following organization in prior years: the Boys & Girls Club, Habitat for Humanity, National Wildlife Federation, Big Brothers Big Sisters, the Ocean conservancy, American Forests and Special Olympics.