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California Meets Pre-Order Goal to Begin Pet Lover's License Plate Program

california pets

LOS ANGELES--February 14, 2013: The California Spay and Neuter License Plate Fund Inc. is proud to announce that the pre-order goal of 7,500 license plates needed to begin the Pet Lover's License Plate program has been met thanks to the support of animal lovers all over the state, including Governor Brown, Pierce Brosnan and Cesar Millan.

“Over a half million dogs and cats are killed in California shelters every year”

The Pet Lover's License Plate was created to provide funding for free and low-cost spay and neuter in an effort to cut down on the number of dogs and cats that end up in shelters each year.

Now that the pre-order goal has been met, the California Department of Motor Vehicles has begun the implementation process which will allow California residents to purchase a Pet Lover's License Plate for their registered vehicles through the DMV.

The unique plate features artwork designed and donated by international actor, artist and animal lover Pierce Brosnan. "Over a half million dogs and cats are killed in California shelters every year," said Mr. Brosnan. "This license plate will provide much needed funds which will enable people who couldn't necessarily afford to spay or neuter their pets to do so."

Dog Behaviorist, TV Star and founder of the Cesar Millan Foundation, Cesar Millan, backs the program's efforts to raise awareness on the importance of spaying and neutering pets.

"The most humane way not to kill a dog is to spay and neuter. When we kill four to five million dogs nationally per year, what that says about our behavior is that we have become a disposable society," says Cesar Millan. "To me, a spay and neuter campaign is just as important as the Buckle Up campaign; it saves lives."

Millan added that he personally ordered plates for his pack, the Cesar Millan Foundation and his staff at the Dog Psychology Center.

"The first dog Sutter wants everyone to buy the license plates to raise money for spaying and neutering animals, so not as many get killed," said Governor Jerry Brown.

Approximately $40 from each purchased plate will go towards spay & neuter programs throughout the state. Proceeds will be distributed to cities and counties for free and low-cost spay and neuter programs. The plates can be purchased for $50 for registered vehicles in the state of California, or for $98 for a personal plate.

"The Pet Lover's License Plate provides a fun and easy way for pet lovers to help reduce pet overpopulation," said Judie Mancuso, President of the fund. "The DMV officially began the implementation process on January 8, 2013. Now, more than 32 million registered vehicle owners in the state have the option to buy the new plate."

Please visit Pet Lovers Plate for details.